Geomatic Engineering | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD206 | ||||||||
Course Name: | Digital Tactics and Strategies For Brands | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi FATMA YONCA TUNÇ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi FATMA YONCA TUNÇ |
||||||||
Course Assistants: |
Course Objectives: | Within the scope of marketing communications, theoretically transferring every phase of the digital communication campaign development process to the students. To understand the differences of digital marketing communications from traditional marketing communications through the medium. |
Course Content: | Integrated marketing communication, digital communication and marketing, digital campaign development process, brand communications and new media, dissimilar digital marketing approaches compared to traditional media. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Brand Concept, the historical development of the brand and the developments that created the concept of Digital Marketing. | |
2) | The development of the internet, the redesign of our needs on the axis of internet marketing and transformation in our daily lives, new targets of marketing. | |
3) | E-Commerce concept and applications. | |
4) | Mobile marketing, mobile marketing principles and elements, email marketing. | |
5) | CRM (Customer Relationship Management) concept, features and digital media applications. | |
6) | CRM (Customer Relationship Management) concept, features and digital media applications. | |
7) | Midterm | |
8) | Search engine marketing, concepts and strategies. | |
9) | The growing importance of social networks in marketing management and brand management in social networks. | |
10) | Concept of Digital Campaign, Strategies and Application Examples. | |
11) | New concepts on the digital marketing. | |
12) | The future of digital marketing, new approaches to marketing dynamics. | |
13) | The future of digital marketing, new approaches to marketing dynamics. | |
14) | Overview. |
Course Notes / Textbooks: | Batı, U. (2013). Marka Yönetimi. Alfa Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) |
References: | Batı, U. (2015). Tüketici Davranışları. Alfa Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) Batı, U. (2011). Markethink ya da Farkethink. RYD/İyi Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
||||
---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||||
1) Awareness of professional and ethical responsibility. | ||||||||||
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | ||||||||||
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | ||||||||||
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | ||||||||||
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | ||||||||||
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | ||||||||||
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | ||||||||||
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | ||||||||||
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | ||||||||||
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | ||||||||||
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Awareness of professional and ethical responsibility. | |
2) | Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | |
3) | Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | |
4) | Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | |
5) | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | |
6) | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | |
7) | Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | |
8) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | |
9) | Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | |
10) | Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | |
11) | Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Report Writing | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Homework | |
Application | |
Individual Project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 96 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 150 |