Energy Systems Engineering (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD206 | ||||||||
Course Name: | Digital Tactics and Strategies For Brands | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi FATMA YONCA TUNÇ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi FATMA YONCA TUNÇ |
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Course Assistants: |
Course Objectives: | Within the scope of marketing communications, theoretically transferring every phase of the digital communication campaign development process to the students. To understand the differences of digital marketing communications from traditional marketing communications through the medium. |
Course Content: | Integrated marketing communication, digital communication and marketing, digital campaign development process, brand communications and new media, dissimilar digital marketing approaches compared to traditional media. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Brand Concept, the historical development of the brand and the developments that created the concept of Digital Marketing. | |
2) | The development of the internet, the redesign of our needs on the axis of internet marketing and transformation in our daily lives, new targets of marketing. | |
3) | E-Commerce concept and applications. | |
4) | Mobile marketing, mobile marketing principles and elements, email marketing. | |
5) | CRM (Customer Relationship Management) concept, features and digital media applications. | |
6) | CRM (Customer Relationship Management) concept, features and digital media applications. | |
7) | Midterm | |
8) | Search engine marketing, concepts and strategies. | |
9) | The growing importance of social networks in marketing management and brand management in social networks. | |
10) | Concept of Digital Campaign, Strategies and Application Examples. | |
11) | New concepts on the digital marketing. | |
12) | The future of digital marketing, new approaches to marketing dynamics. | |
13) | The future of digital marketing, new approaches to marketing dynamics. | |
14) | Overview. |
Course Notes / Textbooks: | Batı, U. (2013). Marka Yönetimi. Alfa Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) |
References: | Batı, U. (2015). Tüketici Davranışları. Alfa Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) Batı, U. (2011). Markethink ya da Farkethink. RYD/İyi Yayınları, İstanbul. (Ulusal Yayınevinde Basılan Tek Yazarlı Kitap) |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||
1) Closed Department |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Closed Department |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Report Writing | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Homework | |
Application | |
Individual Project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 96 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 150 |