Week |
Subject |
Related Preparation |
1) |
Introduction: Communication system What is corporate communication? |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
2) |
Communicative: The bases of reputation management |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
3) |
Creating identity and belonging at corporate level |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
4) |
Institutional culture: Measurement and inventory. |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
5) |
Corporate brand communication. |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
6) |
Communication status detection. |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
7) |
MIDTERM EXAM |
|
8) |
Developing Reputation Platform: Strategies and Tactics |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
9) |
Developing Reputation Platform II: Implementation |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
10) |
Evaluation: Initial drafts of the projects. |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
11) |
Evaluation of cultural inventory results. |
Homework: assigned reading for next class session - Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes. "Corporate social and financial performance: A meta-analysis." Organization studies 24.3 (2003): 403-441. |
12) |
Evaluation of results and course materials. |
Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005.
McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
|
13) |
Final project work, comments and evaluations. |
Homework: Reading presentations for the next lesson |
14) |
Final project presentations. |
Reading presentations for the next lesson |
15) |
Final project presentations |
Reading presentations for the next lesson |
16) |
Final project presentations. |
Reading presentations for the next lesson |