Genetics and Bioengineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE323

Course Name:

Corporate Communication Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to introduce the functioning of institutional communication and to examine the effects of communication on the formation of institutional image by focusing especially on administrative issues. The course requires students to understand the intra-institutional and non-institutional communication processes and learn how to conduct both communication lines in a harmonious manner. The processing of the issues will be enriched with sample case studies and discussed within the framework of corporate reputation management. In the second part of the course, it is emphasized that the institutional future strategies are shaped through the concepts of "institutional identity" and "institutional change". This section will be enriched with corporate reputation studies and visual identity principles and will be supported by in-class projects.

Course Content:

Developing corporate communication strategies and tactics
Defining the basic stages of corporate communication processes
Understanding the basic concepts of corporate communication
Providing solutions for corporate communication problems and crises
Understanding the importance of corporate communication in public relations discipline

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students have a basic understanding of what corporate communication is, what its role in corporations is, and the different perspectives on corporate communication
2) Students understand key theories of corporate communication and public relations
2 - Skills
Cognitive - Practical
1) Students can apply theories and concepts of corporate communication to reallife corporations (
3 - Competences
Communication and Social Competence
1) Students can present their findings verbally and in writing.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction: Communication system What is corporate communication?	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
2)	Communicative: The bases of reputation management	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
3)	Creating identity and belonging at corporate level	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
4)	Institutional culture: Measurement and inventory.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
5)	Corporate brand communication.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
6)	Communication status detection.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
7)	MIDTERM EXAM
8)	Developing Reputation Platform: Strategies and Tactics	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
9)	Developing Reputation Platform II: Implementation	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
10)	Evaluation: Initial drafts of the projects.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
11)	Evaluation of cultural inventory results.	Homework: assigned reading for next class session - Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes. "Corporate social and financial performance: A meta-analysis." Organization studies 24.3 (2003): 403-441.
12)	Evaluation of results and course materials.	Homework: assigned reading for next class session- Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
13)	Final project work, comments and evaluations.	Homework: Reading presentations for the next lesson
14)	Final project presentations.	Reading presentations for the next lesson
15)	Final project presentations	Reading presentations for the next lesson
16)	Final project presentations.	Reading presentations for the next lesson

Sources

Course Notes / Textbooks:	Ödev: Bir sonraki ders için okuma – Akyürek, Rüveyda. Kurumsal İletişim Yönetimi. Anadolu Universitesi, 2005. McWilliams, Abagail. "Corporate social responsibility." Wiley Encyclopedia of Management (2000).
References:	Ödev: Bir sonraki ders için okuma – Orlitzky, Marc, Frank L. Schmidt, and Sara L. Rynes. "Corporate social and financial performance: A meta-analysis." Organization studies 24.3 (2003): 403-441.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2)	The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3)	The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4)	Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5)	Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6)	The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7)	Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9)	Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10)	Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11)	Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50