Industrial Engineering
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE204

Course Name:

Social Media

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. GÜLLÜ DOĞA DAĞDEVİREN

Course Lecturer(s):

Öğr.Gör. GÜLLÜ DOĞA DAĞDEVİREN

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to prepare students to develop their communication skills in the new form of digital environment. Students who attend the course are aimed to have the ability to explain aspects of social media and to analyze the cases and potential communication crisis and to find creative solutions for new forms of effective communication in the social plateau of this emerging digital environment.

Course Content:

Culture and Social Media. Privacy and Surveillance .Law and Ethics in Social Media. Identity and Reputation in social media. Social Networking and Social Capital. Technological Convergence and the rise of mobile technology. Measuring, Monitoring and analyzing social media trends and impact. Crowd sourcing and the news. Social Media and organizations. Social media and government/diplomacy. Social media and activism.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Culture and social media; privacy and surveillance; ethics in law and social media;
2 - Skills
Cognitive - Practical
1) technological convergence and the rise of mobile technologies; appraisal;
3 - Competences
Communication and Social Competence
1) monitoring and analyzing social media trends and effects;
Learning Competence
1) crowdsourced work and news;
Field Specific Competence
1) social media and organizations; social media and government / diplomacy;
Competence to Work Independently and Take Responsibility
1) social media and activism.

Lesson Plan

Week	Subject	Related Preparation
1)	• Identify the cultural impacts of social media and its development through time. • Describe the process of digital media’s use by social purposes. • Describe and recognize the cultural needs and transformation depending on social media. • Describe the digital environment and list the usage purposes by people.	Homework: assigned reading for the next class session-Personal Connections in the Digital Age, Edition: 1st - First Section
2)	• Describe how companies use people’s social media data • Identify social media platforms and compare and contrast their privacy settings • Analyze privacy as a luxurious commodity	Homework: assigned reading for the next class session -Personal Connections in the Digital Age, Edition: 1st - Second Section
3)	• Describe bloggers’ and content providers’ legal obligation • Analyze defamation cases in twitter • Explain and discuss ethical communication codes in internet	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st – Third Section
4)	• Discuss the web and the end of forgetting due to immortal data in it • Analyze public displays of important figures in Turkey • Demonstrate fake reviews in various social media platforms • Evaluate self presentation on facebook	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
5)	• Recognize the definition and history of social networking sites • Analyzing the power of social capital • Arguing on social capital and news media • Evaluating the social affordances for networked individualism	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
6)	• Explain the difference between men and women regarding social networking • Present augmented reality demos • Represent the combining of foursquare and google maps	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
7)	MIDTERM EXAM
8)	• Identify google as a social media company • Name word of mouse marketing previously word of mouth marketing in the traditional media • Explain social crisis in social media with a wide impact such as h1n1 virus in 2009 • Describe how to calculate ROI in social media • Identify SEO for communicators	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
9)	• Analyze how facts backfire • Recognize the participatory news consumer • Determine crowd sourcing and sentiment analysis of twitter • Demonstrate and explain examples of citizen journalism	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
10)	• List the companies investing on social websites • Criticize and evaluate employers who block social media access • Address the digital divide within the organizations	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
11)	• Identify government 2.0 in context • Determine censorship in social media, list the reasons and find solutions for a freer social media environment • Show the site twiplomacy.com for a resolving the content and wording of various politicians twits • Underline presidential selections and the power of social media, present Trump's selection as a case study.	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
12)	• Restate transmedia activism network • Select brands promoting social change through social media • Present the predictions of revolution in twitter • Identify social activism at the click of a like button	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
13)	Making Presentation
14)	Discussion and Analysis of the examples raised in class.	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
15)	• Technological Convergence and the rise of mobile technology -Critical Thinking and Discussion	Homework: assigned reading for the next class session- Personal Connections in the Digital Age, Edition: 1st
16)	Final Exam	Final Exam

Sources

Course Notes / Textbooks:	Personal Connections in the Digital Age, Edition: 1st Nancy Baym Polity Press \|Published: June 21, 2010 ISBN-13: 978-0745643328
References:	Duggan, Maeve, et al. "Social media update 2014." Pew research center 19 (2015).

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Field Study
Expression
Lesson

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50