Civil Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE303

Course Name:

Persuasion Techniques

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN
Assoc. Prof. ZEYNEP GENEL
Dr.Öğr.Üyesi FATMA YONCA TUNÇ

Course Assistants:

Course Objective and Content

Course Objectives:	The purpose of this course is to develop students’ interpersonal communication ability in two ways; using audio and visual tools effectively and persuading audiences in consistent with the aim of presentation.
Course Content:	Presentation skills; Secrets Presentation of Successful Speakers; First experience; Idea Production Techniques; Second experience; Techniques of persuasion in business, trade and marketing; The role in the persuasion process less of a product; Presentation Techniques; Social Evidence: The Real "We"; Authority: Directed Respect; Commitment and Consistency: Thinking Monsters; Minority: A few rules

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) - Ability to make an effective presentation
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) The purpose of this course is to develop students’ interpersonal communication ability in two ways; using audio and visual tools effectively and persuading audiences in consistent with the aim of presentation.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introducing the course to students	Reading for the next lesson
2)	• Introduction to the course • Learning the necessity of presentation skills • Discuss the importance of communication in business life • Emphasizing the importance of persuasion in sales and marketing • Sorting persuasion techniques	Reading for the next lesson
3)	• What is communication? Answer the question • Discussion on the rules of 5N1K success • Watch a presentation showing the 5N1K example • Determining the roles of persuasion and communication on the monitored presentation • Discuss the importance of persuasion techniques	Reading for the next lesson
4)	• Discussion on the transfer of emotions and thoughts while reading • Observing consumer behavior • Developing persuasion techniques for consumer behavior Emphasis on what the consumer perceives at the first moment	Reading for the next lesson
5)	• What should be presented? answer the question • Discussion about the content • Talking on the concept of idea • Determining clues in the presentation • Combining parts of a persuasive presentation with all these concepts	Reading for the next lesson
6)	• Examining the Storyteller’s Tour example as a method • Watching this method with slides and video samples • Analysis as a presentation and persuasion technique • Comparing with another simple presentation example	Reading for the next lesson
7)	• How does the request become effective and acceptable? answering the question • Discuss the effect of the language used on persuasion success • Determining the rules of persuasion psychology in daily life • Perceive the role of physical attraction in persuasion. • Explaining the relationship of persuasion with authority	Reading for the next lesson
8)	• How does the request become effective and acceptable? answering the question • Discuss the effect of the language used on persuasion success • Determining the rules of persuasion psychology in daily life	Reading for the next lesson
9)	• Learning to make the request effective and acceptable • Discuss whether the majority's actions are true or acceptable. • Detecting rare products • Examine the marketing techniques of these rare products • Analyze the sales rates of products with marketing techniques	Reading for the next lesson
10)	How to present? the question with examples • Sampling appropriate words and characters during the presentation • Analyzing images and symbols during the presentation • Understanding examples of reference in the presentation • Answer all these questions on the sample video	Reading for the next lesson
11)	• Defining the principle of social evidence • Discussing manpower and post-flood issues • Analyze Self-Victimization techniques • Discuss the concepts of sabotage and upward gaze within the concept of defense. • Describe self-relief techniques	Reading for the next lesson
12)	• Discuss the power of authority pressure • Talk on the attractiveness and dangers of the blind authority • Analyze content and association comparisons • Examining the concepts of title, dress and ornament within the framework of this comparison • Describe the concepts of competent authority and insidious intimacy under the title of defense.	Reading for the next lesson
13)	• Discussing quick solution, hide and seek absurd castle concepts • Analyze on Heart and Mind • Defining the concept of internal selection • Research the issue of support for community benefit • Verifying the concepts under the title of defense	Reading for the next lesson
14)	• Discussion on limited numbers and time constraints • Evaluating censorship under the psychological impact topic • Talking about the reactions of adults • Determining the most suitable conditions topic title • Competition for fewer resources: analyzing irrational ambition	Reading for the next lesson
15)	• Defining the principle of social evidence • Discussing manpower and post-flood issues • Analyze Self-Victimization techniques	No data
16)	Final exam	Final exam

Sources

Course Notes / Textbooks:	Cialdini, Robert. İknanın Psikolojisi(Teori ve Pratik Bir Arada), Mediacat Yayıncılık, İstanbul, 2010.
References:	Shapiro, Daniel ve Fisher Roger. İkna Teknikleri - Duygularla "Mantık Ötesi" (Duygularla "Mantık Ötesi" İkna Teknikleri), Sistem Yayıncılık, İstanbul 2010

Course-Program Learning Outcome Relationship

Learning Outcomes	1	1
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
10) Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to select and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questions.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively, both orally and in writing; knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructions.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Knowledge on behavior according ethical principles, professional and ethical responsibility and standards used in engineering practices.
10)	Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Lesson
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 5
Presentation	1	% 5
Midterms	1	% 30
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50