Industrial Engineering
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE321

Course Name:

Public Relations Workshop

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi DENİZ AKÇAY BALCI

Course Lecturer(s):

Dr.Öğr.Üyesi DENİZ AKÇAY BALCI
Dr.Öğr.Üyesi FATMA YONCA TUNÇ
Assoc. Prof. ZEYNEP GENEL

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is aim to examine and practice the public relations projects in a workshop environment. Students will learn how PR projects will be carried into effect by practicing with an agency system and in the direction of corporate public relations departments’ demands.

Course Content:

Two subgroups of communication - Public Relations and Advertising; Presentations, Interactive case evaluations; Examination of example projects; Examination of applications in different sectors; Along with the projections in different media, the separation from advertising applications of PR applications; The studies that determine the difference of PR studies in different field; Detailed pricing of the subjects to be examined when conducting the budget study; Definition of the reporting process after the measurement and evaluation phases of the PR project being studied; Presentations and corrections on homeworks; Recalling the work done all over the period and recalling the works

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Ability to understand basic principles of PR projects and their contribution to corporate reputation and marketing.
2) Understanding the subjects of PR projects.
2 - Skills
Cognitive - Practical
1) Writing pr projects
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Description of the course. • Students practice applications to distinguish between advertising and PR	Answering questions. Research
2)	• Outline of the PR project and their support to the institution's reputation and marketing. • To learn what the PR project is and what cannot be. • Discussing the issues by talking about the sample cases	Research along with the subject
3)	• Talking about the duties of companies or units in public relations departments in a PR project.	Market research
4)	• Division of NGOs, private sector and academic units in PR projects and their support to each other	Preparation of designate assignments
5)	• The organic structure of a PR agency and the collaborations they have developed to address the PR project within this structure	Collecting materials for research and homework
6)	• VISA EXAMS	Group work and continuing homework
7)	Sustainability features in PR projects • Relations with the press in PR projects	Collection of materials for classroom work
8)	• Social media, classic visual and print media effects • Support received from advertising units and agencies when realizing PR projects	Continue to work for research and final homework.
9)	• Significant differences between PR projects developed in public institutions and those developed in the private sector	Continue to work for research and final homework.
10)	• Studies on the budgeting of a PR project, details	Continue to research, read and prepare homework.
11)	• Measurement and evaluation of the PR project.	Completing drafts of assignments and hammer home something.
12)	Measurement and evaluation of the PR project.	Continuation of examination of related reference books
13)	• Presentation of prepared PR projects and delivery of homework	Reconsidering and correcting of assignments in the direction of feedback
14)	• Submission of notes	Corrections and formatting of Final Projects
15)	• Getting the Final Project • Final Presentation • To evaluate the exam	End of semester
16)	End of semester	End of semester

Sources

Course Notes / Textbooks:	• Halkla İlişkiler Nedir? Beta Yayınları - Filiz BALTA PELTEKOĞLU , 2007 • Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik Rota Yayınları - James E. GRUNİG , 2013 • Medya Abideleri Rota Yayınları - Mark TUNGATE , 2012 • Markalaştırma Stratejinizi Planlamada Doğru Rehber Rota Yay. - Geoffrey RANDALL , 2014
References:	• A'dan Z'ye Pazarlama MediaCat Yayınları - Philip Kothler , 2012 • Fikir Nasıl Bulunur? MediaCat Yayınları - Jack FOSTER , 2011 • Beğenilen Bir Şirket Olmanın Reçetesi Media Cat Kitapları - Salim Kadıbeşegil , Selim Oktar , 2014

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Field Study
Peer Review
Expression
Individual study and homework
Group study and homework
Reading
Homework
Problem Solving
Project preparation
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Reporting
Peer Review
Bilgisayar Destekli Sunum
Yarışma

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 5
Homework Assignments	1	% 5
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	2	2
Total Workload		51