Industrial Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE322

Course Name:

Public Relations Writing Technics

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. ZEYNEP GENEL

Course Lecturer(s):

Assoc. Prof. ZEYNEP GENEL

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is aim to teach the writing technics which is the most important step of the public relations. This course also aims to teach the persuasion process practically by using the effective writing technics via various examples.

Course Content:

Significance, advantages and yields of knowing the writing techniques for PR staff; Presentations, Interactive case evaluations; Examination of existing models; Examination of example projects; Examination of different implementation and identifying the points to be considered; To prepare in the classroom environment the sample press file; Determination of the subjects to be included in the report when reporting; Writing techniques used in press explanation; Presentations and corrections to done on homeworks; Recalling the work done all over the period and recalling the works.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) The importance, advantages and benefits of knowing the writing techniques for the PR employee; interactive case studies; writing techniques required to communicate with the customer at level; preparing corporate promotional text for customers; identification of the main issues required for the corporate promotional text; protocol order and importance in the opening speech text; preparing corporate invitation text for special occasions; creating invitation content; reporting techniques and rules to be observed; identifying topics when reporting; the structure and importance of the language used in the press release that should be made at the time of the crisis; writing techniques used in press release.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Description of the course. • Key features that a PR employee should have.	• Answering questions and to research
2)	• Writing a press release. • Rules to be considered when writing a press release. • Do's and don'ts in the press release • Discussing the issues by talking about the sample cases	• To research about subject and to argue in the class. • Writing a presss release coupled with the subject.
3)	• Issues to be considered for a press release to be newsworthy.	• Homework delivery and discussion examining of assignments in classroom environment.
4)	• Mailing, • Learning the writing techniques necessary for level communication with the customer • Learning the effective message writing technique.	• Collecting sample material about the subject.
5)	• Preparing corporate promotional text for customers. • Identification of the main issues required for the corporate promotional text • Rules to be observed	• To the research and collecting materials for homework
6)	• Preparing corporate promotional text for customers. • Identification of the main issues required for the corporate promotional text.	• Group works and continuing homework
7)	• Preparing a transcript in various opening, invitation, symposium events, • Protocol ordering and importance in the opening speech text.	• Collection of materials for classroom work
8)	• Prepare corporate invitation text for special occasions. • Create invitation content.	• To research and to continue of works for final assignment.
9)	• The importance of media relations for the event. • Preparing press files.	• To research and to continue of works for final assignment.
10)	• Report preparation after the event. • Reporting techniques and rules to be considered • Determining the topics of the report while reporting.	• To research and to continue of works for final assignment.
11)	• The structure and importance of the language used in the press release that should be made at the time of the crisis.	• Completing the drafts of the assignments.
12)	• FINAL EXAMINATION	• Maintaining the examination of reference books related to the subject.
13)	• Submission of the final year assignments given to the created groups.	• Rehandle and correcting of assignments in accordance with feedback.
14)	• Submission of notes	• Corrections and formatting of final project.
15)	• Exam evaluation.	End of semester
16)	End of semester	End of semester

Sources

Course Notes / Textbooks:

1. Bivins, Thomas H. (2010), Public Relations Writing: Style and Format, Illinois:NTC Publising Group.
2. Jean, Georges (2010), Yazı: İnsanlığın Belleği, Çev. Nami Başer, İstanbul: Yapı Kredi Yayınları.
3. Okay, Ayla, Aydemir Okay (2010), Halkla İlişkiler, Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.

References:

1. Özdemir, Emin (2010), Sözlü ve Yazılı Anlatım Sanatı, İstanbul: Remzi Kitabevi.
2. Paksoy, Arzu Çekirge (2013), Türkiye’de Halkla İlişkiler Uygulamaları, İstanbul: Rota Yayınları.
3. Ong, Walter J. (2010), Sözlü ve Yazılı Kültür, Çev. Sema Postacıoğlu Banon, İstanbul: Metis Yayınları.
4. Sektörün Penceresinden Halkla İlişkiler – Prof. Dr. Filiz Balta Peltekoğlu – Bamm Yayınları

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9)	Awareness of professional and ethical responsibility.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	14	42
Study Hours Out of Class	2	30	60
Presentations / Seminar	1	3	3
Project	1	15	15
Homework Assignments	1	20	20
Midterms	1	1	1
Final	1	1	1
Total Workload			142