Week |
Subject |
Related Preparation |
1) |
• Description of the course.
• Key features that a PR employee should have. |
• Answering questions and to research |
2) |
• Writing a press release.
• Rules to be considered when writing a press release.
• Do's and don'ts in the press release
• Discussing the issues by talking about the sample cases |
• To research about subject and to argue in the class.
• Writing a presss release coupled with the subject. |
3) |
• Issues to be considered for a press release to be newsworthy. |
• Homework delivery and discussion examining of assignments in classroom environment. |
4) |
• Mailing,
• Learning the writing techniques necessary for level communication with the customer
• Learning the effective message writing technique. |
• Collecting sample material about the subject. |
5) |
• Preparing corporate promotional text for customers.
• Identification of the main issues required for the corporate promotional text
• Rules to be observed |
• To the research and collecting materials for homework |
6) |
• Preparing corporate promotional text for customers.
• Identification of the main issues required for the corporate promotional text. |
• Group works and continuing homework |
7) |
• Preparing a transcript in various opening, invitation, symposium events,
• Protocol ordering and importance in the opening speech text. |
• Collection of materials for classroom work |
8) |
• Prepare corporate invitation text for special occasions.
• Create invitation content. |
• To research and to continue of works for final assignment. |
9) |
• The importance of media relations for the event.
• Preparing press files. |
• To research and to continue of works for final assignment. |
10) |
• Report preparation after the event.
• Reporting techniques and rules to be considered
• Determining the topics of the report while reporting. |
• To research and to continue of works for final assignment. |
11) |
• The structure and importance of the language used in the press release that should be made at the time of the crisis. |
• Completing the drafts of the assignments. |
12) |
• FINAL EXAMINATION |
• Maintaining the examination of reference books related to the subject. |
13) |
• Submission of the final year assignments given to the created groups. |
• Rehandle and correcting of assignments in accordance with feedback. |
14) |
• Submission of notes |
• Corrections and formatting of final project. |
15) |
• Exam evaluation. |
End of semester |
16) |
End of semester |
End of semester |
Course Notes / Textbooks: |
1. Bivins, Thomas H. (2010), Public Relations Writing: Style and Format, Illinois:NTC Publising Group.
2. Jean, Georges (2010), Yazı: İnsanlığın Belleği, Çev. Nami Başer, İstanbul: Yapı Kredi Yayınları.
3. Okay, Ayla, Aydemir Okay (2010), Halkla İlişkiler, Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
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References: |
1. Özdemir, Emin (2010), Sözlü ve Yazılı Anlatım Sanatı, İstanbul: Remzi Kitabevi.
2. Paksoy, Arzu Çekirge (2013), Türkiye’de Halkla İlişkiler Uygulamaları, İstanbul: Rota Yayınları.
3. Ong, Walter J. (2010), Sözlü ve Yazılı Kültür, Çev. Sema Postacıoğlu Banon, İstanbul: Metis Yayınları.
4. Sektörün Penceresinden Halkla İlişkiler – Prof. Dr. Filiz Balta Peltekoğlu – Bamm Yayınları
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Program Outcomes |
Level of Contribution |
1) |
Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems. |
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2) |
The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose. |
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3) |
The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.) |
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4) |
Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively. |
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5) |
Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics. |
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6) |
The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. |
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7) |
Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. |
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8) |
Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal. |
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9) |
Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications. |
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10) |
Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development. |
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11) |
Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions. |
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