Automotive Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE322

Course Name:

Public Relations Writing Technics

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. ZEYNEP GENEL

Course Lecturer(s):

Assoc. Prof. ZEYNEP GENEL

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is aim to teach the writing technics which is the most important step of the public relations. This course also aims to teach the persuasion process practically by using the effective writing technics via various examples.

Course Content:

Significance, advantages and yields of knowing the writing techniques for PR staff; Presentations, Interactive case evaluations; Examination of existing models; Examination of example projects; Examination of different implementation and identifying the points to be considered; To prepare in the classroom environment the sample press file; Determination of the subjects to be included in the report when reporting; Writing techniques used in press explanation; Presentations and corrections to done on homeworks; Recalling the work done all over the period and recalling the works.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) The importance, advantages and benefits of knowing the writing techniques for the PR employee; interactive case studies; writing techniques required to communicate with the customer at level; preparing corporate promotional text for customers; identification of the main issues required for the corporate promotional text; protocol order and importance in the opening speech text; preparing corporate invitation text for special occasions; creating invitation content; reporting techniques and rules to be observed; identifying topics when reporting; the structure and importance of the language used in the press release that should be made at the time of the crisis; writing techniques used in press release.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Description of the course. • Key features that a PR employee should have.	• Answering questions and to research
2)	• Writing a press release. • Rules to be considered when writing a press release. • Do's and don'ts in the press release • Discussing the issues by talking about the sample cases	• To research about subject and to argue in the class. • Writing a presss release coupled with the subject.
3)	• Issues to be considered for a press release to be newsworthy.	• Homework delivery and discussion examining of assignments in classroom environment.
4)	• Mailing, • Learning the writing techniques necessary for level communication with the customer • Learning the effective message writing technique.	• Collecting sample material about the subject.
5)	• Preparing corporate promotional text for customers. • Identification of the main issues required for the corporate promotional text • Rules to be observed	• To the research and collecting materials for homework
6)	• Preparing corporate promotional text for customers. • Identification of the main issues required for the corporate promotional text.	• Group works and continuing homework
7)	• Preparing a transcript in various opening, invitation, symposium events, • Protocol ordering and importance in the opening speech text.	• Collection of materials for classroom work
8)	• Prepare corporate invitation text for special occasions. • Create invitation content.	• To research and to continue of works for final assignment.
9)	• The importance of media relations for the event. • Preparing press files.	• To research and to continue of works for final assignment.
10)	• Report preparation after the event. • Reporting techniques and rules to be considered • Determining the topics of the report while reporting.	• To research and to continue of works for final assignment.
11)	• The structure and importance of the language used in the press release that should be made at the time of the crisis.	• Completing the drafts of the assignments.
12)	• FINAL EXAMINATION	• Maintaining the examination of reference books related to the subject.
13)	• Submission of the final year assignments given to the created groups.	• Rehandle and correcting of assignments in accordance with feedback.
14)	• Submission of notes	• Corrections and formatting of final project.
15)	• Exam evaluation.	End of semester
16)	End of semester	End of semester

Sources

Course Notes / Textbooks:

1. Bivins, Thomas H. (2010), Public Relations Writing: Style and Format, Illinois:NTC Publising Group.
2. Jean, Georges (2010), Yazı: İnsanlığın Belleği, Çev. Nami Başer, İstanbul: Yapı Kredi Yayınları.
3. Okay, Ayla, Aydemir Okay (2010), Halkla İlişkiler, Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.

References:

1. Özdemir, Emin (2010), Sözlü ve Yazılı Anlatım Sanatı, İstanbul: Remzi Kitabevi.
2. Paksoy, Arzu Çekirge (2013), Türkiye’de Halkla İlişkiler Uygulamaları, İstanbul: Rota Yayınları.
3. Ong, Walter J. (2010), Sözlü ve Yazılı Kültür, Çev. Sema Postacıoğlu Banon, İstanbul: Metis Yayınları.
4. Sektörün Penceresinden Halkla İlişkiler – Prof. Dr. Filiz Balta Peltekoğlu – Bamm Yayınları

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2)	The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3)	The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4)	Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5)	Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6)	The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7)	Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9)	Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10)	Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11)	Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12)	Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	14	42
Study Hours Out of Class	2	30	60
Presentations / Seminar	1	3	3
Project	1	15	15
Homework Assignments	1	20	20
Midterms	1	1	1
Final	1	1	1
Total Workload			142