HRE353 Advertising DesignIstanbul Okan UniversityDegree Programs Automotive Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Automotive Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE353
Course Name: Advertising Design
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi SERRA ORKAN
Course Lecturer(s): Dr.Öğr.Üyesi SERRA ORKAN
NATIK KURUCU KOÇANOĞLU
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to aim to develop from the students their skills and information about fundamental concepts and applications related as Adobe Programs (Photoshop, Freehand, Illustrator, etc.) within the scope of Advertising Workshop I Course.
Course Content: Media research methods; Signs and visual meaning; The Basics of Design; Digital Design; Communication and media theories; Design history and philosophy; Digital design applications; Interdisciplinary approach in design; Advanced digital design; Digital media and culture; Content development for media

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Media research methods; images and visual meaning; fundamentals of design; digital design; design history and philosophy; digital design applications; interdisciplinary approach in design; advanced digital design; digital media and culture.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) introduce the course to students. Course flow repetition
2) Learning fundamentals of design and introduce to design programme (illustrator) Assignment which will be given for next lesson
3) introduction to the concept of color. Assignment which will be given for next lesson
4) • Examining basic techniques • Learning design methods • To comprehend basic visual communication elements • To discuss about looking, seeing, perception processes • To examine the concept of field composition Assignment which will be given for next lesson
5) • To discuss about digital design • To recognize and analyze design processes • To learn development, idea generation and image concepts • Learning 2D and 3D designs • To examine the concept of text research Assignment which will be given for next lesson
6) Learning how to use images and text in harmony and creating collages with images. Assignment which will be given for next lesson
7) • To evaluate the design history in general • To discuss concepts such as design, art, architecture and art movements. • To examine the concept of design • To address the principles of design philosophy • To learn the concept of industrial design Assignment which will be given for next lesson
8) • To evaluate the design history in general • To discuss concepts such as design, art and art movements. • To examine the concept of design Assignment which will be given for next lesson
9) • Examine the process of creating images • To discuss about the transmission of thought as a message • Addressing creative activity examples • To examine the concepts of image and visual language creation • Understanding and analyzing design processes Assignment which will be given for next lesson
10) • To discuss different disciplines and approaches about communication design • Addressing new approaches and perspectives in the field • To examine the creative process • To examine the relationship of other disciplines with the field of digital design • To investigate media theories Assignment which will be given for next lesson
11) • Examine the process of creating advanced images • Addressing various techniques of advanced images • Learning to create images • Evaluating image analysis • To examine the design examples Assignment which will be given for next lesson
12) • Learning digital media concepts • To examine the relationship between technology and society • Addressing basic theories in the field of digital culture • Research of new media and digital works • Evaluate and discuss digital studies Assignment which will be given for next lesson
13) • Content development, handling the design process and integrity • Content development, internalizing creative thinking concepts • To examine the methods of developing creativity • Examining visualization strategies • To discuss the designed product and design integrity Assignment which will be given for next lesson
14) Review and evaluation of the topics covered during the semester General evaluation before the final exam Preparation for Final Exam
15) Final exam Final exam
16) End of semester End of semester

Sources

Course Notes / Textbooks: Grafik, Tasarım ve Reklam
Ulufer Teker
2010- Yorum Sanat ve Yayıncılık
ISBN : 9789750163159
References: Grafik, Tasarım ve Reklam
Ulufer Teker
2010- Yorum Sanat ve Yayıncılık
ISBN : 9789750163159

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Homework
Project preparation

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Committee 42 % 0
Midterms 1 % 50
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Midterms 1 1
Final 1 1
Total Workload 50