Geomatic Engineering
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE354

Course Name:

Advertising Workshop

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SERRA ORKAN

Course Lecturer(s):

Dr.Öğr.Üyesi SERRA ORKAN

Course Assistants:

Course Objective and Content

Course Objectives:	Aim of this course is to let students combine their advertising knowledge and design. They are able to learn creating unique designs and also learn how to improve their creativeness.
Course Content:	vector drawings, logo design, package design, character design, working with effect tools.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Learning fundamentals of design. Learning color modes. Improving drawing skills by using pen tool. Improving logo designing skills for brands. Drawing suitable backgrounds for designs.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Ders tanımının yapılması, öğrencilerle tanışma.
2)	Presentation of the Photoshop program interface.
3)	Examining the selection tool options.
4)	Use of the masking tool.
5)	Introduction to photo cropping, resizing and transforming.
6)	Processing of photo retouching techniques.
7)	Use of blending options.
8)	Text tool sub-properties and text effect application.
9)	Background design applications.
10)	Banner definition, size and property information and creation of a banner design.
11)	Explanation of 3 dimension tool features.
12)	Creating a collage with photographs and designing a poster.
13)	Hareketli banner tasarımı yapma.
14)	General review of the steps learned.
15)	Final Exam.

Sources

Course Notes / Textbooks:	Kodlab - Photoshop CC Kodlab - Illustrator CC
References:	Nirvana - Illustrator Kodlab - Photoshop Oğuzhan Özcan - Multimedia Tasarımında Temel Adımlar

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Awareness of professional and ethical responsibility.
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Awareness of professional and ethical responsibility.
2)	Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
3)	Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
4)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
5)	Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.)
6)	Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7)	Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
8)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
9)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.
10)	Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
11)	Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.

Learning Activity and Teaching Methods

Assessment & Grading Methods and Criteria

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Committee	42	% 0
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	0	0
Final	1	0	0
Total Workload			0