Food Engineering (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | ITRD404 | ||||||||
Course Name: | Target Market Economies | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR-EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. BÜLENT HOCA | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi SEDA KEKLİK |
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Course Assistants: |
Course Objectives: | The purpose of this course is to prepare students to be managers for the increasingly competitive international trade world. The emphasis of this course will be on concepts and categories of target market economies. Through chapters, readings, and case analyses, we will discuss issues related to concepts of economic analysis of target markets, geographical and economic categories of target markets, integrations of countries, regional groupings of countries, importance of emerging economies, how to do business in emerging and developing countries, the target market economies of Turkey. During the lectures, students will be taking on leadership responsibilities and work with other people in teams while developing their oral communication abilities and presentation skills. |
Course Content: | At the end of this course the student will be able to: • List and explain the demographic and economic analysis of countries • Recall and explain • Memorize, explain and compare And the role of ethics. • Identify the target markets of Turkey |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Syllabus. • Discuss Library Orientation Course, Instructor to verify completion. • Explain the complexity of international trade. • Illustrate the number of countries involved in international trade. • Recognize the big economic differences among countries. | |
2) | • Discuss Final Class Project and Presentation, • List of Topics. • Define population • Explain national income • Explain income growth • Illustrate income distribution | |
3) | • Define consumption patterns, • Explain inflation • Explain debt • Describe infrastructure | |
4) | • Due: Project Topic. • Due: Tentative Bibliography. • Describe the geographical groups of countries according to the UN • Describe the geographical groups of countries according to the WB. | |
5) | • Describe the economic categories of countries. • List the developed countries, • Illustrate developing countries. • Define transition countries | |
6) | • Describe G-5/G-7/G-8/G-10/G-20 • Explain OECD, OPEC and NICs • Illustrate Emerging Markets • Describe BRIC | |
7) | • Illustrate the number of countries involved in international trade. • Apply the market characteristics. • Describe the geographical groups. • Apply economic categories of countries. | |
8) | • Explain the types of economic integrations. • Compare the economic integrations. • Summarize the economic integrations. • Illustrate the economic integrations. | |
9) | • Explain trade creation and trade diversion. • Understand why import prices reduce. • Describe the productivity effect of integration. • Discuss regionalism versus nationalism. | |
10) | • Describe the formation and organization of EU. • Explain NAFTA. • Understand regional integration in Latin America. • Define regional integration in Asia. • Define regional integration in Africa and Middle East. | |
11) | • Differentiate between the growth rates of different target markets. • Describe Market Potential Index (MPI) • Understand the dimensions and sources of MPI. • Explain the market characteristics of BRIC countries. | |
12) | • Describe the difficulties of doing business in emerging countries. • Identify the specific needs of doing business in emerging countries. • Explain how to overcome the difficulties in emerging countries. • Explain elements of success in developing countries. | |
13) | • Identify the target market economies of Turkey. • Classify the target market economies of Turkey. • Compare the current target countries with the previous ones. • Discuss the current economic and political barriers in target countries. | |
14) | • Final Project • Final Presentation | |
15) | • Final Exam • Summarize the economic integrations. • Illustrate the economic integrations. • Describe the formation and organization of EU. • Explain NAFTA. • Describe Market Potential Index (MPI) • Explain the market characteristics of BRIC countries. • Explain how to overcome the difficulties in emerging countries. • Explain elements of success in developing countries. • Classify the target market economies of Turkey. |
Course Notes / Textbooks: | International Marketing Author: Czinkota, M. R., Ronkainen, I.A. Publisher: South-Western College Pub, 10th ed., 2012 ISBN-10: 113362751X ISBN-13: 978-1133627517 |
References: | United Nations Website: www.un.org World Bank Website: www.worldbank.org Republic of Turkey Ministry of Economy: www.economy.gov.tr Market Potential Index website: http://globaledge.msu.edu/mpi |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||||||||||
1) Has sufficient background in mathematics, science and engineering related fields. | ||||||||||||||||||||||
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | ||||||||||||||||||||||
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | ||||||||||||||||||||||
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | ||||||||||||||||||||||
5) Selects and uses the modern techniques and tools necessary for engineering applications. | ||||||||||||||||||||||
6) Design experiments, conduct experiments, collect data, analyze and interpret results. | ||||||||||||||||||||||
7) Works individually and in multi-disciplinary teams. | ||||||||||||||||||||||
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | ||||||||||||||||||||||
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | ||||||||||||||||||||||
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | ||||||||||||||||||||||
14) Selects and uses the modern techniques and tools necessary for engineering applications. | ||||||||||||||||||||||
15) Works individually and in multi-disciplinary teams | ||||||||||||||||||||||
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License. | ||||||||||||||||||||||
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio. | ||||||||||||||||||||||
18) Communicates using technical drawing. | ||||||||||||||||||||||
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources. | ||||||||||||||||||||||
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age. | ||||||||||||||||||||||
21) Has professional and ethical responsibility. | ||||||||||||||||||||||
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications. | ||||||||||||||||||||||
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has sufficient background in mathematics, science and engineering related fields. | |
2) | Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | |
3) | Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | |
4) | Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | |
5) | Selects and uses the modern techniques and tools necessary for engineering applications. | |
6) | Design experiments, conduct experiments, collect data, analyze and interpret results. | |
7) | Works individually and in multi-disciplinary teams. | |
8) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
9) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
10) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
11) | Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. | |
12) | Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. | |
13) | Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. | |
14) | Selects and uses the modern techniques and tools necessary for engineering applications. | |
15) | Works individually and in multi-disciplinary teams | |
16) | Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License. | |
17) | Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio. | |
18) | Communicates using technical drawing. | |
19) | Accesses information and conducts resource research for this purpose, uses databases and other information sources. | |
20) | Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age. | |
21) | Has professional and ethical responsibility. | |
22) | Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications. | |
23) | Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age. |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Reading | |
Homework | |
Problem Solving | |
Project preparation | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Homework |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 45 |
Final Practice | 1 | % 15 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 15 | 90 |
Project | 1 | 8 |
Homework Assignments | 2 | 12 |
Midterms | 1 | 10 |
Final | 1 | 12 |
Total Workload | 177 |