GST435 Gastronomy and Travel Authorization with ProntotourIstanbul Okan UniversityDegree Programs Food Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Food Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: GST435
Course Name: Gastronomy and Travel Authorization with Prontotour
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. İLKAY GÖK
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: Theoretical and practical work will be done on how to produce texts and images related to gastronomy and tourism sector, how social media and blog management should be done.
Course Content: Syllabus
Methodology
SEO
CMS Platform
Content
Midterm exam
blogger
Content marketing
Creating Terminology
Famous authors
Field examination
An overview

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) What is content, how is written and visual content created? Definition of methodology.
2) Explaining how to produce SEO (Search engine optimization) compatible content.
3) Explaining how platforms like WordPress, Joomla, Magento work. Learning the CMS Platform.
4) Influencer and content oriented marketing
5) Gastronomy and travel terminology Learning terminology forming techniques.
2 - Skills
Cognitive - Practical
1) Creating visual (Photo and Video) and written content
2) Creating visual (Photo and Video) content on social media and blog
3) Creating written content on social media and blog
3 - Competences
Communication and Social Competence
1) Meeting with guest blogger, sharing experience
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Application in the accommodation area - (Tour to a touristic area) Making the readings for the next lesson
1) • Distribution of the course syllabus at the beginning of the course, • To explain the content of the course to the students, • Meet • Sharing the expectations, • Distribution of homework topics and selection by students reviewing the syllabus
2) What is content, how is written and visual content created? Making the readings for the next lesson
3) How to produce SEO (Search engine optimization) compatible content? Making the readings for the next lesson
4) How do platforms like WordPress, Joomla, Magento work? Making the readings for the next lesson
5) Creating visual (Photo and Video) and written content Making the readings for the next lesson
6) Creating visual (Photo and Video) content on social media and blog Making the readings for the next lesson
7) Creating written content on social media and blog No data
8) Midterm Exam No data
9) Meeting with guest blogger, sharing experience Making the readings for the next lesson
10) Influencer and content oriented marketing Making the readings for the next lesson
10) Influencer and content oriented marketing Making the readings for the next lesson
11) Gastronomy and travel terminology Making the readings for the next lesson
12) Getting to know local and foreign gastronomy writers closely Making the readings for the next lesson
14) Gastronomy in tour programs Making the readings for the next lesson
15) • General reconstruction. • Answering students' questions. No data
16) Final Exam No data

Sources

Course Notes / Textbooks: Veri yok.
References: Veri yok.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

8

9

4

5

6

7

Program Outcomes
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Has sufficient background in mathematics, science and engineering related fields.
2) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
3) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
4) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
5) Selects and uses the modern techniques and tools necessary for engineering applications.
6) Design experiments, conduct experiments, collect data, analyze and interpret results.
7) Works individually and in multi-disciplinary teams.
8) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
9) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
10) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
11) Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions.
12) Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose.
13) Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly.
14) Selects and uses the modern techniques and tools necessary for engineering applications.
15) Works individually and in multi-disciplinary teams
16) Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License.
17) Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio.
18) Communicates using technical drawing.
19) Accesses information and conducts resource research for this purpose, uses databases and other information sources.
20) Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age.
21) Has professional and ethical responsibility.
22) Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications.
23) Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age.

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Reading
Homework
Report Writing
Q&A / Discussion
Application (Modelling, Design, Model, Simulation, Experiment etc.)

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Reporting

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Midterms 1 1
Final 1 1
Total Workload 50