Energy Systems Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD312

Course Name:

Health Communication

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. ZEYNEP GENEL

Course Lecturer(s):

Assoc. Prof. ZEYNEP GENEL

Course Assistants:

Course Objective and Content

Course Objectives:	It is the transfer of basic theoretical and practical knowledge that qualified communication specialists experienced in the health sector, which is one of the basic markets developing rapidly in our country, should possess.
Course Content:	Definition of health, definition and structural analysis of the health sector, identification of the actors and stakeholders of the health sector, health sociology and communication relationship, and information on social benefit and awareness in the context of this relationship.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Getting to know the health sector, the development of the ability to look sociologically for the preservation and sustainability of social health.
2 - Skills
Cognitive - Practical
1) Acting with social responsibility in accordance with ethical rules, the development of communication skills to create a healthy and consistent communication network among the actors of the health industry.
3 - Competences
Communication and Social Competence
1) To be able to combine knowledge about current issues related to health communication with those learned in theoretical framework.
Learning Competence
1) Critical approach to the information provided in the field of health communication, proposing and implementing change proposals, determining the learning needs for it and reaching the goals by planning.
Field Specific Competence
1) Collection and interpretation of data related to health communication. To act in accordance with ethical and scientific values related to the field of health.
Competence to Work Independently and Take Responsibility
1) Being able to carry out an advanced study independently in the area of health communication, to be able to produce for social awareness. Being able to take responsibility as individual and team members to solve crisis communication problems.

Lesson Plan

Week	Subject	Related Preparation
1)	Health Sector in the World.
2)	Health Concept and Sociology Relation.
3)	Health Concept and Sociology Relation.
4)	Health Concept and Communication.
4)	Health Concept and Communication.
5)	Health Communication Concept and Historical Development.
6)
7)	Midterm.
8)	https://www.igi-global.com/dictionary/healthcare-actors/12894
9)	Corporate Communication in the Health Sector.
10)	Media Relations in the Health Sector.
11)	Promotion and Sanctions in Health Sector.
12)	Marketing Communication in Health Sector.
13)	Campaigns and Analysis of Public Awareness and Responsibility in the Health Sector.
14)	Measuring the Activity: Workshop

Sources

Course Notes / Textbooks:	Ders notları düzenli olarak dersin kapalı Facebook grubu olan OPRA HERE sayfasında paylaşılacaktır.
References:	Mahmut Akbolat, Oğuz Işık, Dilaver Tengilimoğlu (2009)., Sağlık İşletmeleri Yönetimi, Ankara: Nobel Yayıncılık, 2009. Okay A.(2005). Sağlık İletişimi, Media Cat yayınları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Closed Department

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Closed Department

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Report Writing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Observation
Individual Project
Presentation
Reporting
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	64
Midterms	1	3
Final	1	3
Total Workload		118