Geomatic Engineering | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | THMA235 | ||||||||
Course Name: | Tourism Marketing | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. FADİL ÖZBAĞI | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | This course teaches students how to identify, develop, and promote tourism and hospitality products and services. Issues such as marketing, sales, advertising, and promotion for the tourism and hospitality industry will be explored, along with basic planning and financial topics. Case studies will be used to illustrate both areas of opportunity and challenges to product development. |
Course Content: | Analysis of tourism service systems, consideration of management and marketing concepts in travel and tourism, understanding managerial approaches and the marketing mix for travel and tourism, application of managerial and marketing strategies and principal marketing tools in travel and tourism industry. Tourism marketing in local, national, international and global contexts. Tourism management and marketing in Turkey. Comparisons. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Travel and Tourism through Systematic Approach | Homework: assigned reading for next class session |
2) | Special Features of Travel and Tourism Marketing | Homework |
3) | Life-cycle of Tourism Destinations | |
4) | Destination Development & Sustainability; Carrying Capacity of Destinations | |
5) | Product Formulation and Pricing | |
6) | Market Segmentation and Market Research | Homework |
7) | ICT’s and Tourism Marketing, Marketing Strategies, Tactics | |
8) | Mid-term Exam | |
9) | Assessment and Analysis Methods in Destination Development; Marketing Strategies | |
10) | Approaches in Urban & Rural Tourism Planning; Responsible Tourism/Slow Tourism/Nature-Based Tourism, Strategic and Regional Planning | Homework |
11) | Presentations and Discussion | Homework |
12) | Case Study presentation and discussion | Homework |
13) | Paydaşların Hedef Gelişiminde Katılımı ve Yönetimi | |
14) | Review of the Course | |
15) | Final Exam |
Course Notes / Textbooks: | Marketing for Hospitality and Tourism, ISBN-13: 978-0132784023 ISBN-10: 0132784025 Philip Kotler, John T. Bowen, 6th ed., 2013, Prentice Hall |
References: | Hocanın önerdiği diğer kaynaklar |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||||
1) Awareness of professional and ethical responsibility. | ||||||||||
2) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | ||||||||||
3) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | ||||||||||
4) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | ||||||||||
5) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | ||||||||||
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | ||||||||||
7) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | ||||||||||
8) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | ||||||||||
9) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | ||||||||||
10) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | ||||||||||
11) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Awareness of professional and ethical responsibility. | |
2) | Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems. | |
3) | Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language. | |
4) | Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | |
5) | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety isuues, and social and political issues according to the nature of the design.) | |
6) | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | |
7) | Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively. | |
8) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose. | |
9) | Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. | |
10) | Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | |
11) | Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems. |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Study Hours Out of Class | 16 | 112 |
Midterms | 1 | 12 |
Final | 1 | 15 |
Total Workload | 187 |