Course Objectives: |
This course teaches students how to identify, develop, and promote tourism and hospitality products and services. Issues such as marketing, sales, advertising, and promotion for the tourism and hospitality industry will be explored, along with basic planning and financial topics. Case studies will be used to illustrate both areas of opportunity and challenges to product development. |
Course Content: |
Analysis of tourism service systems, consideration of management and marketing concepts in travel and tourism, understanding managerial approaches and the marketing mix for travel and tourism, application of managerial and marketing strategies and principal marketing tools in travel and tourism industry. Tourism marketing in local, national, international and global contexts. Tourism management and marketing in Turkey. Comparisons. |
Week |
Subject |
Related Preparation |
1) |
Introduction to Travel and Tourism through Systematic Approach |
Homework: assigned reading for next class session |
2) |
Special Features of Travel and Tourism Marketing
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Homework |
3) |
Life-cycle of Tourism Destinations |
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4) |
Destination Development & Sustainability; Carrying Capacity of Destinations |
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5) |
Product Formulation and Pricing |
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6) |
Market Segmentation and Market Research |
Homework |
7) |
ICT’s and Tourism Marketing, Marketing Strategies, Tactics |
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8) |
Mid-term Exam |
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9) |
Assessment and Analysis Methods in Destination Development; Marketing Strategies |
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10) |
Approaches in Urban & Rural Tourism Planning; Responsible Tourism/Slow Tourism/Nature-Based Tourism, Strategic and Regional Planning |
Homework |
11) |
Presentations and Discussion |
Homework |
12) |
Case Study presentation and discussion |
Homework |
13) |
Paydaşların Hedef Gelişiminde Katılımı ve Yönetimi |
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14) |
Review of the Course |
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15) |
Final Exam |
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