Electrical & Electronics Engineering (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD221

Course Name:

Yeni Medya ve Göstergebilim

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. BERİVAN TAPAN

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of the course is to introduce the basic concepts and practices of semiotics to students so that students can produce appropriate content for their changing needs and demands.
-To enable students to analyze all kinds of images they access through various platforms and use it in project development processes.
-To ensure that students master multi-layered communication processes by learning to create meaning through visuals and effective message transmission.

Course Content:

Definition of semiotics, its development, basic concepts, the process of formation of indicators, types of signs, meaning, content and linguistic equivalents of signs, semiotics in art history, photography, motion picture, cinema and semiotics, media and semiotics, the role of semiotics in the communication process and the transmission of the message, semiotics and human-computer interaction, new media and semiotics relationship.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding semiotics theory and learning basic terminology in this field. To make semiotic analysis within the scope of media studies.
2 - Skills
Cognitive - Practical
1) Being able to use what they have learned in the field of semiotics in the process of transmitting the message. To be able to comprehend the process of creating meaning and to create its own examples by using different methods.
3 - Competences
Communication and Social Competence
1) To be able to transfer the knowledge acquired in semiotics to other disciplines. To be able to use the gains in the field after graduation and to determine and apply their own goals on how they can improve when needed.
2) To be able to use the knowledge gained in semiotics to solve the problems encountered. To be able to propose and implement constructive projects for the social environment in which he or she lives by combining his knowledge and experience in semiotics with the awareness of social responsibility.
Learning Competence
Field Specific Competence
1) Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of semiotics.
Competence to Work Independently and Take Responsibility
1) To be able to produce signs that can be used at all levels of communication systems. Ability to create impressive and expressive works suitable for the desired content by using photos and moving images.

Lesson Plan

Week	Subject	Related Preparation
1)	Definition of semiotics, its basic concepts.	https://www.youtube.com/watch?v=mA_LM-WMC1A https://www.youtube.com/watch?v=RZb7NFGBKhg
2)	Models developed by Saussure and Pierce. Structuralism, Post-structuralism.	Semiotics for Beginners, Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/ Video: https://www.youtube.com/watch?v=LO9xl5n9aYI
3)	Semantic Meaning-Side Meaning and Codes in Semiotics. Terms in the process of creating meaning through signs.	.
4)	Formation Process of signs. Metaphors and myths in semiotics.	Video: https://www.youtube.com/watch?v=A0edKgL9EgM. Books: David Crow, Visible Signs: an introduction to semiotics; AVA Publishing; Switzerland. Umberto Eco, A Theory of Semiotics
5)	Linguistic equivalents of meaning, content and signs in semiotics. The relationship between meaning and culture.	.
6)	Semiotics in the history of art. Examination of symbols and themes used in artistic works and their reflections in today's modern culture.	Durmuş Akbulut, Resim Neyi Anlatır. Patrick De Rynck, Resim Nasıl Okunur. Roland Barthes, Göstergeler İmparatorluğu.
7)	Photography, motion picture and semiotics. Discussion of photography as a product of art, a part of popular culture and a means of communication offered to the reader through media and discussion of semiotics.	video: https://www.youtube.com/watch?v=IIU73hOUmuw, https://www.youtube.com/watch?v=gvUC82H0yq0.
8)	Photography, motion picture and semiotics. The relationship between reality and image created through the media. Image power and simulation concept.	https://undcomm504.files.wordpress.com/2013/01/montgomery-2006.pdf Ödev-6: Okuma Ödevi. Jean Baudrillard, Simülakrlar ve Simülasyon
9)	Cinema and semiotics relationship.	Christian Metz , Film Language: A Semiotics of the Cinema.
10)	The role of semiotics in the communication process, the transmission of the message, interpretation and synthesis. The place of semiotics in advertising.	Roland Barthes, Görüntünün Retoriği, Sanat ve Müzik.
11)	Semiotics and typography. Usage and meaning relationship with text and image.	.
12)	Semiotics and human-computer interaction. The place of the signs and symbols in the interface design. Computer graphics and redirects. Pierce's information theory.	Peter Bøgh Andersen (1990), A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems
13)	Formation of meaning in semiotics: Value, Order / Syntax and Paradigm concepts.	.
14)	New media and semiotics relationship. Relationship of semiotics with Internet 2.0, Internet, multimedia, interactivity, games, communication, media and especially social media.	Patrick Kiernan (2018), Language, Identity and Cycling in the New Media Age.
15)	Final Exam.	.

Sources

Course Notes / Textbooks:	Ders kapsamında her hafta ilgili konuya ilişkin sunumlar gerçekleştirilecek ve ders sonrasında bu sunumlar oluşturulan mail grubu, dosya barındırma servisleri vb. yoluyla öğrencilerle paylaşılacaktır.
References:	Umberto Eco (1986). Semiotics and the philosophy of language, Indiana University Press. Daniel Chandler. (2007). Semiotics: The Basics, Routledge. Mehmet Rifat, (2009), Gösterge biliminin ABC'si İstanbul:Say Yayınları, 2009

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2)	The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3)	The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4)	Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5)	Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6)	The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7)	Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9)	Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10)	Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11)	Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Individual Project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	16	32
Homework Assignments	14	28
Midterms	1	3
Final	2	6
Total Workload		108