Course Objectives: |
The aim of the course is to introduce the basic concepts and practices of semiotics to students so that students can produce appropriate content for their changing needs and demands.
-To enable students to analyze all kinds of images they access through various platforms and use it in project development processes.
-To ensure that students master multi-layered communication processes by learning to create meaning through visuals and effective message transmission. |
Course Content: |
Definition of semiotics, its development, basic concepts, the process of formation of indicators, types of signs, meaning, content and linguistic equivalents of signs, semiotics in art history, photography, motion picture, cinema and semiotics, media and semiotics, the role of semiotics in the communication process and the transmission of the message, semiotics and human-computer interaction, new media and semiotics relationship. |
Week |
Subject |
Related Preparation |
1) |
Definition of semiotics, its basic concepts. |
https://www.youtube.com/watch?v=mA_LM-WMC1A https://www.youtube.com/watch?v=RZb7NFGBKhg |
2) |
Models developed by Saussure and Pierce.
Structuralism, Post-structuralism. |
Semiotics for Beginners, Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/
Video: https://www.youtube.com/watch?v=LO9xl5n9aYI
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3) |
Semantic Meaning-Side Meaning and Codes in Semiotics. Terms in the process of creating meaning through signs. |
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4) |
Formation Process of signs. Metaphors and myths in semiotics. |
Video: https://www.youtube.com/watch?v=A0edKgL9EgM.
Books: David Crow, Visible Signs: an introduction to semiotics; AVA Publishing; Switzerland.
Umberto Eco, A Theory of Semiotics |
5) |
Linguistic equivalents of meaning, content and signs in semiotics. The relationship between meaning and culture. |
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6) |
Semiotics in the history of art.
Examination of symbols and themes used in artistic works and their reflections in today's modern culture. |
Durmuş Akbulut, Resim Neyi Anlatır.
Patrick De Rynck, Resim Nasıl Okunur.
Roland Barthes, Göstergeler İmparatorluğu.
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7) |
Photography, motion picture and semiotics.
Discussion of photography as a product of art, a part of popular culture and a means of communication offered to the reader through media and discussion of semiotics. |
video: https://www.youtube.com/watch?v=IIU73hOUmuw,
https://www.youtube.com/watch?v=gvUC82H0yq0.
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8) |
Photography, motion picture and semiotics.
The relationship between reality and image created through the media. Image power and simulation concept. |
https://undcomm504.files.wordpress.com/2013/01/montgomery-2006.pdf
Ödev-6: Okuma Ödevi. Jean Baudrillard, Simülakrlar ve Simülasyon
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9) |
Cinema and semiotics relationship. |
Christian Metz , Film Language: A Semiotics of the Cinema. |
10) |
The role of semiotics in the communication process, the transmission of the message, interpretation and synthesis.
The place of semiotics in advertising. |
Roland Barthes, Görüntünün Retoriği, Sanat ve Müzik. |
11) |
Semiotics and typography.
Usage and meaning relationship with text and image. |
. |
12) |
Semiotics and human-computer interaction.
The place of the signs and symbols in the interface design.
Computer graphics and redirects. Pierce's information theory. |
Peter Bøgh Andersen (1990), A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems |
13) |
Formation of meaning in semiotics: Value, Order / Syntax and Paradigm concepts. |
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14) |
New media and semiotics relationship.
Relationship of semiotics with Internet 2.0, Internet, multimedia, interactivity, games, communication, media and especially social media. |
Patrick Kiernan (2018), Language, Identity and Cycling in the New Media Age. |
15) |
Final Exam. |
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Program Outcomes |
Level of Contribution |
1) |
Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems. |
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2) |
The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose. |
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3) |
The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.) |
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4) |
Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively. |
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5) |
Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics. |
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6) |
The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. |
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7) |
Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. |
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8) |
Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal. |
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9) |
Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications. |
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10) |
Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development. |
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11) |
Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions. |
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