Course Objectives: |
The aim of the course is to introduce the basic concepts and practices of semiotics to students so that students can produce appropriate content for their changing needs and demands.
-To enable students to analyze all kinds of images they access through various platforms and use it in project development processes.
-To ensure that students master multi-layered communication processes by learning to create meaning through visuals and effective message transmission. |
Course Content: |
Definition of semiotics, its development, basic concepts, the process of formation of indicators, types of signs, meaning, content and linguistic equivalents of signs, semiotics in art history, photography, motion picture, cinema and semiotics, media and semiotics, the role of semiotics in the communication process and the transmission of the message, semiotics and human-computer interaction, new media and semiotics relationship. |
Week |
Subject |
Related Preparation |
1) |
Definition of semiotics, its basic concepts. |
https://www.youtube.com/watch?v=mA_LM-WMC1A https://www.youtube.com/watch?v=RZb7NFGBKhg |
2) |
Models developed by Saussure and Pierce.
Structuralism, Post-structuralism. |
Semiotics for Beginners, Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/
Video: https://www.youtube.com/watch?v=LO9xl5n9aYI
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3) |
Semantic Meaning-Side Meaning and Codes in Semiotics. Terms in the process of creating meaning through signs. |
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4) |
Formation Process of signs. Metaphors and myths in semiotics. |
Video: https://www.youtube.com/watch?v=A0edKgL9EgM.
Books: David Crow, Visible Signs: an introduction to semiotics; AVA Publishing; Switzerland.
Umberto Eco, A Theory of Semiotics |
5) |
Linguistic equivalents of meaning, content and signs in semiotics. The relationship between meaning and culture. |
. |
6) |
Semiotics in the history of art.
Examination of symbols and themes used in artistic works and their reflections in today's modern culture. |
Durmuş Akbulut, Resim Neyi Anlatır.
Patrick De Rynck, Resim Nasıl Okunur.
Roland Barthes, Göstergeler İmparatorluğu.
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7) |
Photography, motion picture and semiotics.
Discussion of photography as a product of art, a part of popular culture and a means of communication offered to the reader through media and discussion of semiotics. |
video: https://www.youtube.com/watch?v=IIU73hOUmuw,
https://www.youtube.com/watch?v=gvUC82H0yq0.
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8) |
Photography, motion picture and semiotics.
The relationship between reality and image created through the media. Image power and simulation concept. |
https://undcomm504.files.wordpress.com/2013/01/montgomery-2006.pdf
Ödev-6: Okuma Ödevi. Jean Baudrillard, Simülakrlar ve Simülasyon
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9) |
Cinema and semiotics relationship. |
Christian Metz , Film Language: A Semiotics of the Cinema. |
10) |
The role of semiotics in the communication process, the transmission of the message, interpretation and synthesis.
The place of semiotics in advertising. |
Roland Barthes, Görüntünün Retoriği, Sanat ve Müzik. |
11) |
Semiotics and typography.
Usage and meaning relationship with text and image. |
. |
12) |
Semiotics and human-computer interaction.
The place of the signs and symbols in the interface design.
Computer graphics and redirects. Pierce's information theory. |
Peter Bøgh Andersen (1990), A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems |
13) |
Formation of meaning in semiotics: Value, Order / Syntax and Paradigm concepts. |
. |
14) |
New media and semiotics relationship.
Relationship of semiotics with Internet 2.0, Internet, multimedia, interactivity, games, communication, media and especially social media. |
Patrick Kiernan (2018), Language, Identity and Cycling in the New Media Age. |
15) |
Final Exam. |
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Program Outcomes |
Level of Contribution |
1) |
Has sufficient background in mathematics, science and engineering related fields. |
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2) |
Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. |
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3) |
Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. |
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4) |
Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. |
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5) |
Selects and uses the modern techniques and tools necessary for engineering applications. |
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6) |
Design experiments, conduct experiments, collect data, analyze and interpret results. |
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7) |
Works individually and in multi-disciplinary teams. |
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8) |
Accesses information and conducts resource research for this purpose, uses databases and other information sources. |
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9) |
Accesses information and conducts resource research for this purpose, uses databases and other information sources. |
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10) |
Accesses information and conducts resource research for this purpose, uses databases and other information sources. |
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11) |
Uses the theoretical and practical knowledge in mathematics, science and their fields together for engineering solutions. |
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12) |
Identifies, formulates and solves engineering problems, selects and applies appropriate analytical methods and modeling techniques for this purpose. |
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13) |
Analyze a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods accordingly. |
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14) |
Selects and uses the modern techniques and tools necessary for engineering applications. |
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15) |
Works individually and in multi-disciplinary teams |
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16) |
Uses information and communication technologies together with computer software required by the field at least Advanced Level of European Computer Skills License. |
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17) |
Communicate effectively verbally and in writing; use a foreign language at least at level B1 of the European Language Portfolio. |
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18) |
Communicates using technical drawing. |
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19) |
Accesses information and conducts resource research for this purpose, uses databases and other information sources. |
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20) |
Becomes aware of the universal and social effects of engineering solutions and applications; entrepreneurship and innovation and have knowledge about the problems of the age. |
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21) |
Has professional and ethical responsibility. |
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22) |
Have awareness of project management, workplace practices, employee health, environmental and occupational safety; the legal consequences of engineering applications. |
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23) |
Demonstrates awareness of the universal and social impact of engineering solutions and applications; is aware of entrepreneurship and innovation and has knowledge about the problems of the age. |
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