Week |
Subject |
Related Preparation |
1) |
Introduce the course to the students |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
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2) |
• Define media as a business.
• Describe media cathegories and roles.
• Explain size and composition of media industry.
• Summarize media planning in 21th century.
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
3) |
• Describe percentage, average, indexing and weighting.
• Identify audience concepts.
• Explain media costs.
• Define media effectiveness |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
4) |
• Explain the importance of a strategic marketing plan.
• Define the relationship between marketing plan and media plan |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
5) |
• Define effective reach, recency and share of voice
• Describe target audience in media planning |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
6) |
• Explain advertising, sales promotion, product placement, direct marketing, word of mouth marketing and publicity.
• Put into practice an IMC planning process
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
7) |
MIDTERM EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
8) |
• Explain the components of the traditional media as TV, radio, newspaper, magazines and out of home |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
9) |
• Define websites and other internet marketing tools.
• Describe social media in marketing.
• Find more information about blogs, blogging, social networking sites, social news sites, publishing platforms, video sharing sites.
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Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537.
|
10) |
• Explain the stages of the strategic media plan which are marketing situation analysis; statement of the problem; task definition; media model selection; establishment of media objectives; development of strategic plan; development of tactical plan; test of the plan. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
11) |
• Describe successful media negotiation.
• Define buying process.
• Explain how to buy television and radio. |
Homework: assigned reading for next class session- Medya Planlama
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537
|
12) |
• Explain how to buy newspaper, magazines and out of home.
• List and interpret print negotiation tips.
• Write and discuss a media buying example. |
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
13) |
• Explain forms of internet advertising.
• List and describe methods of targeting internet advertising.
• Find more about how to buy keyword search advertising.
• Define buying banners and display advertising
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
14) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
15) |
• Describe cross platforms buys.
• Define media remnants.
• Explain and show online media auctions.
• Recognize bidding platforms.
|
Homework: assigned reading for next class session - Geskey, R. D. (2013). Media Planning & Buying in the 21st Century. 2th Edition. CreateSpace Independent Publishing Platform, Business & Economics. |
16) |
FİNAL EXAM |
Doç. Dr. Nevzat Bilge İspir (Ed.)
2013, 2. Baskı. T. C. Anadolu Üniversitesi Yayını No:2537. |
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Program Outcomes |
Level of Contribution |
1) |
1- Has knowledge about art culture and aesthetic issues.
2-Has knowledge about art history which is specific to the field of art concerned.
3-Knowledge of art and design materials.
4-Has knowledge about art and design methods and techniques.
5-Has knowledge about legal regulations and procedures in the field of art concerned.
6-Has knowledge about the interdisciplinary interaction with which the related art field is related.
7-Has knowledge about research methods.
8- Has knowledge about methods of artistic criticism.
9-Knowledge of art and science ethics. |
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2) |
1-Provides theory and application integrity.
2. Uses methods and techniques related to the field of art.
3-Evaluates the interaction of the subdisciplines within the field of art.
4-Based on the analysis has the ability to interpret.
5-Develops multi-dimensional perception, thinking, designing, practicing ability.
6-Concrete sensory perception. |
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3) |
1-Works alone, independently and / or within the group, compatible and productive.
2- It takes place actively in project processes.
3-Share the original works about the field with the society and evaluate the results. |
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4) |
To be able to evaluate advanced knowledge and skills in the field with a critical approach,
- Being able to identify and learn learning needs.
- Being able to develop a positive attitude about learning life. |
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5) |
To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally.
- To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data.
-To organize projects and activities for the social environment with social responsibility awareness and apply them.
- Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. |
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6) |
- Be able to carry out an advanced study independently of the field.
- Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications.
- Planning and managing activities for the development of employees under their responsibility in a project framework. |
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7) |
- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field.
- The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. |
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8) |
Has knowledge of artistic criticism methods. |
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