ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General course introduction information
| Course Code: | HRE403 | ||||||||
| Course Name: | Ethics in Communication | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Compulsory | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Dr.Öğr.Üyesi HAVVA PALACI | ||||||||
| Course Lecturer(s): |
Assoc. Prof. ZEYNEP GENEL Dr.Öğr.Üyesi HAVVA PALACI Assoc. Prof. NEZAHAT HANZADE URALMAN |
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| Course Assistants: |
Course Objective and Content
| Course Objectives: | The purpose of this course is to develop understanding the concept of ethics, to introduce students to the theoretical approaches on ethics, and accordingly to analyze ethical issues in media activities within the perspective professional ethic codes of communication. |
| Course Content: | Discussion of ethical theories; Scrutinise of media, mass communication and communication tools; Examination of the Reforms and Pressure Reflections of the Liberal Theory İnfluence in the West in the 18th Century; Scrutinise of the concept of self-control; Definition of the concept of demonstration society; Discussion of communication ethics in the context of public relations; Discussion of ethical understanding and behavior of employees in the media; Identification of advertisement ethic; Definition as a media consumer of child audiences; Explicate of the first press ethics laws and professional principles in the world. |
Learning Outcomes
The students who have succeeded in this course;
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Lesson Plan
| Week | Subject | Related Preparation |
| 1) | 245/5000 • Internalizing the concept of ethics • Recognition of the problems dealt with in the context of ethics • Examination of theories in the field of ethics • Evaluation of ethical theories in terms of media • Examining the relationship between media practice and media ethics | Complete the Library Orientation Course. Instructor to verify completion. Reading: Media and Ethics: A Critical Introduction, İrfan Erdoğan, Journal of Communication Theory and Research, 2006, 23, 1-26 |
| 2) | • Will be able to define media, mass communication and communication tools, • distinguish the concepts of ethics and morality, • Will be able to describe the basic distinctions about media within the scope of ethics, • Explain the concept of ethical responsibility in the media, • Will be able to compare public opinion and ethical responsibility | Reading the first chapter of related lesson notes |
| 3) | • Describe the historical development of the media from the beginning to the 18th century and its political and administrative regimes. • The emergence of liberalism in the West in the 18th century can discuss its reflections on country regimes and the press. • Transfer the sense of authoritarian and totalitarian state and its effect on press ethics in the 20th century. • Will be able to describe the reflections of social responsibility theory and social responsibility theory to the press in the 20th century and its impact on press ethics. • Question the cause-effect relationships of ethical problems encountered in the press profession in the context of globalization. | Reading the first chapter of related lesson notes |
| 4) | • Özdenetim modellerini açıklar. • Ombudsmanlık modelini açıklar. • Okur temsilciliği modelini betimler. • Kamu editörlüğü modelini anlatır. • Etik ve medya denetimi arasındaki ilişkiyi değerlendirir. | Reading the first chapter of related lesson notes Final project study |
| 5) | • Describes the reasons of the practices that are subject to media ethics. • Establishes a close relationship with economic factors and media ethics. • Summarize the links of property media relationship with media ethics. • Media can discuss how balances related to ethics are established and operated in political relations. • Explain how the international program production and distribution system affects perceptions and assumptions about media ethics. • Question the working conditions in the media that affect and direct the ethical understanding and behavior of the media employee. | Final project study Reading the first chapter of related lecture notes Classroom discussion |
| 6) | • MIDTERM • Explaining the role of self-control in media ethics • Defining external / structural factors and ethical practices surrounding media ethics • Identification of important events related to press ethics in the history of Political Regimes. • Basic distinctions in media and ethical values | Reading the first chapter of related lecture notes |
| 7) | Explains the historical development of media ethics. • Tell the birth of new communication technologies. • Defines new communication technologies. • Lists the problems and ethical violations caused by new communication technologies in the production and presentation of media texts. • Describes and discusses corporate initiatives launched within the framework of new communication technologies and media ethics. | Reading the first chapter of related lecture notes Final project study |
| 8) | • Meslek etiği ve basın etiği kavramlarını tanımlar. • Basın meslek ilkelerinin işlevlerini açıklar. • Basında yaşanan etik sorunları ayırt edebilir. • Türkiye’de farklı kurumlar/meslek örgütleri tarafından ortaya konan basın meslek ilkelerini içeren metinleri listeleyebilir. | Reading the first chapter of related lecture notes Final project study |
| 9) | • Defines ethical action. • Establishes a relationship between the concept of ethical action and the demonstration society. • Lobbying studies are evaluated within an ethical framework. • Evaluates ethical contradictions in journalism. • Evaluates the relationship between ethics and social conscience. | Final project study |
| 10) | • Evaluates communication ethics in the context of the consumer society. • Opens the concept of image in the context of communication ethics to discussion. • Opens the concept of reputation in the context of communication ethics. . • Defines the ethics of communication for public relations. • Defines the ways of application of communication ethics in public relations. | Final project study |
| 11) | • Evaluates ethical discourse in the media. • Examines the ethical discourse in the media within the framework of the principles that determine media ethics. • Analyzes the factors that determine the basic functioning of the media. • Makes discourse analysis within the framework of the relationship between media and economy. • Analyzes discourse within the framework of the relationship between media and politics. | Final project study |
| 12) | • Defines the relationship between values reflecting the common feelings and thoughts of the community members and the communication ethics. • Understands the relationship between the values that form the basis of social rules and communication ethics. • Examining the relationship between the compulsion of social values and communication ethics. • Transferring values from generation to generation in society and understanding the relationship between communication ethics. • Evaluates the moral, religious beliefs and principles of social values in the context of communication ethics. • Evaluates communication ethics in the context of values that vary from society to society. • Evaluates the relationship of communication ethics with the transforming structure of societies. | Examination of samples in the media |
| 13) | • Internalization of advertising ethics. • Evaluation of communication ethics in the process of informing the consumer. • Evaluation of advertisement types in terms of communication ethics. • Recognition of ethical and unethical behavior in the advertising industry. • Ethical evaluation of the advertising sector in line with global, economic, cultural and political changes. | Final project study. Examination of advertising samples. |
| 14) | • Evaluation of media ethics related to child viewers. • Establishing a relationship between children's rights and media ethics • Evaluation of media texts in terms of their effects on children. • Listing organizations that work on media and children. • To produce solutions to overcome the problems that children as media consumers may face. | Review of final projects. Scanning related articles. |
| 15) | • Final project presentation • Exam • Evaluate the reflections of new communication technologies on new media ethics. • evaluate the ethics of the press in Turkey. • Evaluate the ethical issues related to the press in Turkey. • Evaluate ethical practices in Turkey. | None |
| 16) | FINAL EXAM | Işık, M. (2014). İletişim ve etik. Eğitim Yayınevi. |
Sources
| Course Notes / Textbooks: | İletişim Etiği Ruhdan Uzun 2013 Dipnot ISBN: 9789759051709 |
| References: | Medya ve Etik: Eleştirel Bir Giriş İrfan Erdoğan 2015, İletişim Kuram ve Araştırma Dergisi 23, 1-26 |
Course-Program Learning Outcome Relationship
| Learning Outcomes | 1 |
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|---|---|---|---|---|---|
| Program Outcomes | |||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | |||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | 5 |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | 5 |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | 5 |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | 4 |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | 5 |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | 5 |
Learning Activity and Teaching Methods
| Expression | |
| Brainstorming/ Six tihnking hats | |
| Individual study and homework | |
| Q&A / Discussion | |
| Case Study |
Assessment & Grading Methods and Criteria
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Individual Project |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Grading
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Laboratory | 15 | 15 |
| Application | 16 | 16 |
| Special Course Internship (Work Placement) | 16 | 17 |
| Field Work | 16 | 16 |
| Study Hours Out of Class | 16 | 47 |
| Presentations / Seminar | 16 | 16 |
| Project | 15 | 15 |
| Homework Assignments | 15 | 15 |
| Quizzes | 16 | 16 |
| Preliminary Jury | 15 | 15 |
| Midterms | 15 | 16 |
| Paper Submission | 16 | 16 |
| Jury | 16 | 16 |
| Final | 16 | 16 |
| Total Workload | 297 | |