| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | HRE499 | ||||||||
| Course Name: | Bitirme Projesi | ||||||||
| Course Semester: | Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Compulsory | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
| Course Lecturer(s): |
Dr.Öğr.Üyesi SERRA ORKAN Assoc. Prof. ZEYNEP GENEL |
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| Course Assistants: |
| Course Objectives: | The objective of the Senior Project course is to give student the opportunity to do a research based on his/her undergraduate study, as well as to gain experience intended to contribute the academic and professional fields by the project . |
| Course Content: | Definition of research, planning, implementation and evaluation stages of scientific research projects; Evaluation of the select subject proposed as a part of finishing project the student; Explanation of literature review method; Defining assumptions in scientific research projects; Explanation of quantitative and qualitative research methods; Evaluation of data as a result of the preliminary investigation; Summarizing the issues encountered in the literature search; Designing the defendant's research defenses the student; Identification of results of students' research; Describing the subject of the title in research projects; Identification of the use of tables, figures and graphics in researchs; The importance of introduction in researchs; Identification of verbal presentations of researchs; Submission of the research text, |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | • Defining the scientific research project Listing of preliminary preparations for scientific research projects • Performing the necessary mental activities for topic selection in scientific research projects • Literature search for topic selection in scientific research projects • Prediction of the limitations and opportunities selected for scientific research projects • Foreseeing the necessary time planning for scientific research projects | Preparation and research that will for determination of project subject |
| 2) | Determining the criteria to be taken into consideration in determining the subject of the research project • To be able to evaluate the time planning criterion in the selection of the research project subject • To evaluate the criterion regarding the constraints and possibilities in the selection of the research project subject • Evaluation of the criterion about the importance of the subject and its contribution to science in the selection of the subject of the research project. • To be able to evaluate the criterion regarding the adequacy of the time researcher in the selection of the subject of the research project. | Continuation of the research aimed at determine the project subject |
| 3) | • Determination of the subject of the research project • Literature search related to the topic chosen within the scope of the research project • Evaluation of the resources obtained as a result of the literature review • Citing and transferring reference sources • Pre-research report preparation | Development of welder. Studying for determine project content. |
| 4) | • Identification of the research problem • Determination of the purpose of the research project • Determination of research project assumptions • Writing research project hypotheses • Determination of the methods to be used in the research project | Initiation of preliminary research report study |
| 5) | • Defining scientific research methods • Identification of quantitative methods used in scientific research • Describing the qualitative methods used in scientific research • To explain the use of quantitative and qualitative methods together in scientific research • Selection and application of methods suitable for the problem and purpose of scientific research | Choosing the appropriate method for the research project |
| 6) | 482/5000 • Evaluation of the methods chosen in research projects in terms of the purpose of the research • Defining the requirements for the application of the methods used in research projects • Preliminary studies for the application of the selected methods in research projects • Planning the application process of the methods used in research projects • Defining the difficulties that may be encountered in the application process of the methods used in research projects. | Continuation of preliminary research report study |
| 7) | • Designing the contents of the research in line with the preliminary research • Evaluation of the data resulting from the preliminary research • Establishing the relationship between the preliminary research results and the content • Summarizing the issues arising from the preliminary research • Assessment of different opinions arising from preliminary research | Continuation of research. |
| 8) | Explaining the preparations for the preliminary research report • Describing the titles used in the preliminary research report • Explanation of the language used in the preliminary research report • Preparation of the preliminary research report presentation Presentation of preliminary research reports | Beginning of the research project |
| 9) | • Defining the requirements for the implementation of the methods chosen within the scope of the research project • Planning the methods chosen within the scope of the research project • Application of the methods chosen within the scope of the research project • Development of the methods chosen within the scope of the research project • Evaluation of the methods chosen within the scope of the research project | Implementation of the selected method in the study |
| 10) | • Evaluation of the research results • Writing the results of the research Conceptual correlation of research results with the literature • Linking the research results to the purpose of the research • Evaluation of new issues emerging in line with the research results | Writing the research |
| 11) | • Writing of main headings of the project. • Writing of sub-titles of the project. • Wirting of project texts. • Analysis of texts in the context of their language and style. • Writing of general results. | Writing the research |
| 12) | • Defining the issues related to the meaning and form related to the use of tables, graphics and figures in researches • Identifying issues related to meaning and form related to supplement use in research • Re-reading and defining the last reading process in research texts • Identification of the correction process in research • Researchers' ability to manage processes associated with their advisors • Defining ethical principles in the creation of research texts. | Writing the research text |
| 13) | • Defining what should be written within the context of the research • Writing the introduction of research • Writing the summary of the research • Describe the importance of digitizing the research. • Defining the requirements in the digitization of the research | Writing the introduction and abstract of the research |
| 14) | • Explaining the things to be done regarding the preparation of the research presentation. • Explanation of what to do about title in research presentation • Explaining the issues related to the use of visuals in the research presentation. • Explain what should be considered in the oral transfer of the research presentation. • Ability to present researches orally. | Verbal presentation preparation |
| 15) | • Delivery of the research text in accordance with its timing • Realization of the oral presentation of the research study • Evaluation of the discussions related to the research presentation • Identification of individual achievements obtained as a result of the research project • Describe how the information obtained as a result of the research project can be used prospectively. | Following the literature in the related issue. |
| 16) | Final Exam | Bilimsel Araştırma Yöntemleri Prof.Dr. Ahmet Hamdi İslamoğlu 2010 İstanbul Beta Yayınları |
| Course Notes / Textbooks: | Bilimsel Araştırma Yöntemleri Remzi Y. Kıncal 2013 Ankara Nobel Akademik Yayıncılık |
| References: | Bilimsel Araştırma Yöntemleri Prof.Dr. Ahmet Hamdi İslamoğlu 2010 İstanbul Beta Yayınları |
| Learning Outcomes | 1 |
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| Program Outcomes | |||||
| 1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | |||||
| 2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | |||||
| 3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | |||||
| 4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | |||||
| 5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | |||||
| 6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | |||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising, | 5 |
| 2) | 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels | 5 |
| 3) | 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques, | 5 |
| 4) | 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, | 5 |
| 5) | 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies, | 5 |
| 6) | 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. | 5 |
| Field Study | |
| Lesson | |
| Problem Solving | |
| Project preparation | |
| Report Writing | |
| Seminar | |
| Thesis Preparation | |
| Case Study |
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Homework | |
| Presentation | |
| Tez Sunma |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 60 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 16 | 16 |
| Study Hours Out of Class | 15 | 15 |
| Project | 16 | 16 |
| Homework Assignments | 16 | 16 |
| Paper Submission | 16 | 16 |
| Final | 16 | 16 |
| Total Workload | 143 | |