HRE412 Public Relations in NGOsIstanbul Okan UniversityDegree Programs Automotive Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Automotive Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE412
Course Name: Public Relations in NGOs
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Lecturer(s): Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Assistants:

Course Objective and Content

Course Objectives: To look at the perspective of specialized public relations in NGOs and to increase the capacity of the skills that students will acquire in this field.
Course Content: Theories of non-governmental organizations; transformation of the phenomenon of NGO's in history; the concept of NGO's; dynamics that enable the formation of NGO's; definition of NGO's; definition ofNGO's; vision, mission and objectives of NGO's; types of NGO's; development process of NGO's as the third sector; different definitions of NGO's as the third sector; approaches to NGO's in different political structures; organizational forms of NGO's in terms of democratic functioning; participatory organizational structure in NGO's; the importance of communication activities for NGO's; internal communication of NGO's; the importance and usage patterns of written communication in NGO's; the ways in which NGO's adapt new communication technologies to the internal communication process.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) There will be gains about internal and external publics relations of non-profit organizations.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Definition and scope of the concept of non-governmental organizations. none
1) Definition and scope of the concept of non-governmental organizations. none
2) Functions of non-profit organizations. none
3) The place of non-governmental organizations in corporate social responsibility. none
4) Classification and characteristics of NGO's. none
5) Factors affecting participation in NGO's. none
6) Process of social change. none
7) Social reaction reflex and communication process. none
8) Midterm exam- The importance of public relations activities in non-governmental organizations. none
9) Public relations methods applied in non-governmental organizations. none
10) The purpose of public relations activities implemented by non-governmental organizations. none
11) Target group in non-governmental organizations. none
12) The importance of non-governmental organizations in terms of international activities. none
13) The importance of support for the arts and the environment in non-profit organizations. none
14) Lobbying by non-profit organizations. none
15) - -
16) - -

Sources

Course Notes / Textbooks: yok
References: Oyman, Mine, Kar Amacı Gütmeyen Organizasyonlar İçin Pazarlama, Detay Yayıncılık, 2013.
Karayel Bilbil, Emel, Halkla İlişkiler Perspektifinden Sivil Toplum, Pales Yayınları.
Biber, A., “Sivil Toplum Örgütlerinde Halkla İlişkiler”, İstanbul: Nobel Yayın Dağıtım, 2003.
Cengiz, E., “Kar Amacı Gütmeyen Kurumlarda Pazarlama Faaliyetleri”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 8, Sayı 2, 2006, 303-409.
Keyman, F., “Sivil Toplum, Sivil Toplum Kuruluşları ve Türkiye”, Arzu Karamani (yay. haz.), İstanbul Bilgi Üniversitesi, Sivil Toplum ve Demokrasi Konferans Yazıları, No.4 (vize)
Kocabaş, F. “Küreselleşme Bağlamında Kar Amacı Gütmeyen Kuruluşların Güçlendirilmesinde İnternetin Önemi”, Kamu-İş, Cilt 10, Sayı 2, 2008.
Ryfman, P. Sivil Toplum Kuruluşları, İstanbul: İletişim.
Sunar, L. (yay. haz.) Sivil Toplum Kuruluşları İçin Yönetim Rehberi, İstanbul: Kaknüs Yayınları, 2005. (vize)
Uslu, A. T., Marangoz, M., “Kar Amacı Gütmeyen Kurumlarda Sosyal Pazarlama ve Çevre Gönüllü Kuruluşlara Yönelik Bir Araştırma”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt 10, Sayı 1, 2008,109-138.

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Learning Activity and Teaching Methods

Field Study
Individual study and homework
Lesson
Group study and homework
Project preparation
Social Activities
Internship/Onsite Practice

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 3 3 9
Presentations / Seminar 1 1 1
Midterms 1 1 1
Final 1 1 1
Total Workload 12