HRE413 Event ManagementIstanbul Okan UniversityDegree Programs Automotive Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Automotive Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE413
Course Name: Event Management
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi HAVVA PALACI
Course Lecturer(s): Dr.Öğr.Üyesi HAVVA PALACI
Assoc. Prof. NEZAHAT HANZADE URALMAN
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to provide a conceptual overview and a systematic study of MICE programming, management, marketing, and practical application and fosters professionalism in MICE management, covering the knowledge base, theory, methodologies and ethics.
Course Content: Basic terms and concepts in MICE
The nature of MICE markets and demand for facilities
The impact of MICE on local and national communities
Improving the Destination’s image
Increase sales, Improve performance
Support the Local Community
New skills and knowledge, job creation, Infrastructure investment
Destination management
Local community
Association / Exhibitors
Convention Bureau/ Destination Management Organization (DMO)
Venue and Hotels
Travel agency
Participants
Meetings
Incentives
Conventions
Events/Exhibitions
The bidding process
Program development and design
Negotiating and best deal
Work with convention Bureau / PCOs
Selection processes; site, venue, accommodations
Setting Up
Welcome events and ceremony
Traffic strategy and solution
Effective site management
Safety and Risk Management
Assessing and Measuring event success
Customer satisfaction
Client service
Vendor relations
MICE Markets attractiveness
Segmentation, Targeting and Positioning Techniques
Basic Marketing Mix theory
Basic Marketing Mix theory for MICE industry
Consumer Buying Behavior models
Marketing channels
Marketing Plan Formulation
Use of budget preparation
Estimating Fixed and variable costs, Cash flow, Sponsorship and subsides
Ethical behavior practices in the MICE industry

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Event concept, Event important in the classification factors and effectiveness types Event description and event types Several different definitions of the event activity types and important in classification. items will be unlocked one by one
2 - Skills
Cognitive - Practical
1) Benefits of strategic planning and how it can be improved Prepare event proposal Understanding Planning and Implementation in Event Management Learns how Assessment, Evaluation and Reporting takes place in Event Management The event practitioner is informed about scheduling and consulting fees in event management Learns how to manage media relations in event management Have knowledge about protocol in event management
3 - Competences
Communication and Social Competence
1) Communicates purposefully and effectively with all stakeholders involved in event planning, execution and reporting.
Learning Competence
1) Have basic information about event planning, execution and reporting and knows that they need to follow new developments. Follows the agenda for creative event planning
Field Specific Competence
1) ith the definition of the concept of protocol, the protocol its basic elements, the historical development of the protocol and the importance of the protocol in its effectiveness. makes it understandable The management of media relations in event management is in the execution of these relations. implementation of the methods used makes the effectiveness successful The event practitioner becomes successful in event planning by learning about timing and consulting fees in event management Pre-Event, Event During and After the Event Evaluation assessment, evaluation and reporting done by learning To learn how to plan and implement in Event Management
Competence to Work Independently and Take Responsibility
1) Can plan events Can communicate by identifying stakeholders according to the event type Can be independently involved in event planning Knows expectations and anticipates needs in events Can evaluate at the end of the event Can plan creative activities

Lesson Plan

Week Subject Related Preparation
1) Course Introduction EVENT CONCEPT AND TYPES Activity Concept Purpose of the Event Theme of the Event Venue of the Event Target Audience of the Event Financial Status Timing of the Event Event Stakeholders Reading the chapter of the book on the subject Reading lecture notes
1)
2) Event concept, Event important in the classification factors and effectiveness types Factors Influencing Activity Classification Frequency Size Geographical Concentration Subject Originality Planning Status Reading the chapter of the book on the subject Reading lecture notes
3) Recognize Destinations and Facilities Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
3) Planning in Event Management –I Planning Concept Main benefits of planning Matters to be considered in creating the proposal for the event Sample event plan preparation event schedule, budget demographic structure of the group dynamics, the client's goals, and the importance of the group's past activities and contribution to planning Reading the chapter of the book on the subject Reading lecture notes
4) Characteristics of Successful Event Planning Strategic Planning in Event Management Post-Event Evaluation; Reading the chapter of the book on the subject Reading lecture notes
5) PLANNING IN EVENT MANAGEMENT –II Event Offer Preparation of the Offer Airlines Companies • Travel Agencies • Catering Companies • Decoration Firms • Florists • Hotels • Printing and Designer Firms • Promotional Material Companies • Restaurants • Special Effects companies Reading the chapter of the book on the subject Reading lecture notes
5) Define Types of Events Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
6) Explain Management Process Before Events I Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson
6) Form of Event Proposal Cover Letter* Details / Data • Event Proposal and Framework • Evaluation of the Event Venue * Visual Information • Transportation Requirements * Details / Data • (If there is accommodation) Hotel Information * Details / Data • Daily Programs * Visual Information • Calendar * Details / Data • Cost Table * Details / Data • Detailed Program Contents * Details / Data • Details List of Those Not Included in the Program * Details / Data • Program Options and Program Developers * Visual Information • Company Information * Details / Data • References * Details • Supporting Documentation * Details and Visual Information Reading the chapter of the book on the subject Reading lecture notes
7) MIDTERM EXAM
8) Preparation of details regarding the timetable of the overall program content Control questions and cross-check Reading the chapter of the book on the subject Reading lecture notes
8) Explain Management Process Before Events II Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
9) Explain Management Process Before Events III Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
10) Classify Markets of MICE Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
11) Budgeting MICE Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
12) Define Ethics in the MICE Industry Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
13) Industrial trip Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
14) Review of the Industrial Trip and Course Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
15) Case presentation Discussion Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group
16) FINAL EXAM

Sources

Course Notes / Textbooks: Meetings, Expositions, Events & Conventions: An Introduction to the Industry
by Fenich Ph.D., George G. (2011) Paperback Pearson
References: • Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.
• Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

5

6

Program Outcomes
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems.
2) The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose.
3) The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.)
4) Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively.
5) Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics.
6) The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill.
7) Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8) Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal.
9) Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications.
10) Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development.
11) Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions.
12) Knowledge on advanced calculus, including differential equations applicable to automotive engineering; familiarity with statistics and linear algebra; knowledge on chemistry, calculus-based physics, dynamics, structural mechanics, structure and properties of materials, fluid dynamics, heat transfer, manufacturing processes, electronics and control, design of vehicle elements, vehicle dynamics, vehicle power train systems, automotive related regulations and vehicle validation/verification tests; ability to integrate and apply this knowledge to solve multidisciplinary automotive problems; ability to apply theoretical, experimental and simulation methods and, computer aided design techniques in the field of automotive engineering; ability to work in the field of vehicle design and manufacturing.

Learning Activity and Teaching Methods

Lesson
Reading
Homework
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Presentation
Peer Review

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Midterms 1 1 1
Final 1 1 1
Total Workload 44