Week |
Subject |
Related Preparation |
1) |
The concept of public administration and its features
Democracy
decentralization
Social State
Discussing the concepts
Course introduction
Exam evaluation criteria
dating
Introduction of resources |
reading the syllabus |
2) |
Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective
With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES
PUBLIC RELATIONS MODELS |
Reading the chapter of the book on the subject
Reading lecture notes |
3) |
Implementation of Social Responsibility Principle of Public Relations in Public Institutions
THE CONCEPT OF SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC |
Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH"
Compilation of lecture slides and case studies
Preparing discussion questions |
4) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society |
Related articles disscussion |
5) |
COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS
The differences in public relations are the basic elements of public relations;
• Organizing,
• Aim,
• Legislation,
• Target Audience and Parties,
• Methods and Applications,
• Financing,
• Audit |
Reading Related Publications
Preparing questions on Discussion Topics |
6) |
Functions of Public Relations in Public Administration
1) Recognition and 2) Introduction |
Reading related publications
Prepare a discussion topic |
7) |
Communication in the Public Space
Social in the Framework of Agenda Setting Theory
Media Usage |
The assignment to relatead agenda setting theory
preparing questions and answers
sample collection related to the subject from applications |
8) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
MIDTERM EXAM• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society
|
Review of course content
Review of resources |
9) |
Digital Citizenship |
preparing questions and answers
sample collection related to the subject from applications
Digital (Digital) Citizenship applications |
10) |
What should the Strategic Communication Plan include;
• Determining the communication purpose,
• The time the plan will remain in effect
• Analysis of current situation,
• Business target,
• Communication target,
• Target group,
• Social stakeholders, |
Working on a strategic plan example
Example case discussion
Question answer |
11) |
Public administration services to the public (elimination of the lack of knowledge and recognition) tools
Information and Direction Desks
Desk Phone lines
Tabs to be found on web pages
Statements to be made on social media
Billboards, banners
newspaper ads |
Example case discussion
Question answer
Examining the promotional activities of public institutions through their web pages |
12) |
Preparation and preparation steps of Public Relations Program in Public Institutions
Important Issues for Public Relations Programs
Transparency
Technology Use
Purposes
Methods
Audit
Control
Evaluation |
Reading related publications and public relations books |
13) |
Press Offices or Press and Public Relations Units in Public Institutions
Structure of units
Working principles
Powers
Duties and responsibilities
Activities carried out |
Reading related publications and public relations books |
14) |
*The place and importance of Public Relations in the organization of the public and private sectors
*Names of Public Relations Units in the public and private sectors
* Differences between public relations and private sector in terms of purpose
* Legislation and Rulemaking in the functioning of public relations in the public and private sectors |
Review of final projects |
15) |
Social media strategies and applications in public institutions
*Creating a social media strategy (setting out communication goals, time
and tactical planning, target audience definition)
• To complete the formation of the management organization,
• Cyber security management (required information management for page security)
• Making social network preferences (Which social media channels to use.
to make a decision)
• Creating a profile (Building profile pages in an architecture suitable for corporate identity
to make)
• Prepare a content plan
• Preparing the contents |
Reading additional relevant resources |
16) |
final exam |
Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99. |
|
Program Outcomes |
Level of Contribution |
1) |
1- Has knowledge about art culture and aesthetic issues.
2-Has knowledge about art history which is specific to the field of art concerned.
3-Knowledge of art and design materials.
4-Has knowledge about art and design methods and techniques.
5-Has knowledge about legal regulations and procedures in the field of art concerned.
6-Has knowledge about the interdisciplinary interaction with which the related art field is related.
7-Has knowledge about research methods.
8- Has knowledge about methods of artistic criticism.
9-Knowledge of art and science ethics. |
|
2) |
1-Provides theory and application integrity.
2. Uses methods and techniques related to the field of art.
3-Evaluates the interaction of the subdisciplines within the field of art.
4-Based on the analysis has the ability to interpret.
5-Develops multi-dimensional perception, thinking, designing, practicing ability.
6-Concrete sensory perception. |
|
3) |
1-Works alone, independently and / or within the group, compatible and productive.
2- It takes place actively in project processes.
3-Share the original works about the field with the society and evaluate the results. |
|
4) |
To be able to evaluate advanced knowledge and skills in the field with a critical approach,
- Being able to identify and learn learning needs.
- Being able to develop a positive attitude about learning life. |
|
5) |
To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally.
- To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data.
-To organize projects and activities for the social environment with social responsibility awareness and apply them.
- Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. |
|
6) |
- Be able to carry out an advanced study independently of the field.
- Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications.
- Planning and managing activities for the development of employees under their responsibility in a project framework. |
|
7) |
- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field.
- The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. |
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8) |
Has knowledge of artistic criticism methods. |
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