Week |
Subject |
Related Preparation |
1) |
The concept of public administration and its features
Democracy
decentralization
Social State
Discussing the concepts
Course introduction
Exam evaluation criteria
dating
Introduction of resources |
reading the syllabus |
2) |
Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective
With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES
PUBLIC RELATIONS MODELS |
Reading the chapter of the book on the subject
Reading lecture notes |
3) |
Implementation of Social Responsibility Principle of Public Relations in Public Institutions
THE CONCEPT OF SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC |
Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH"
Compilation of lecture slides and case studies
Preparing discussion questions |
4) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society |
Related articles disscussion |
5) |
COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS
The differences in public relations are the basic elements of public relations;
• Organizing,
• Aim,
• Legislation,
• Target Audience and Parties,
• Methods and Applications,
• Financing,
• Audit |
Reading Related Publications
Preparing questions on Discussion Topics |
6) |
Functions of Public Relations in Public Administration
1) Recognition and 2) Introduction |
Reading related publications
Prepare a discussion topic |
7) |
Communication in the Public Space
Social in the Framework of Agenda Setting Theory
Media Usage |
The assignment to relatead agenda setting theory
preparing questions and answers
sample collection related to the subject from applications |
8) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
MIDTERM EXAM• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society
|
Review of course content
Review of resources |
9) |
Digital Citizenship |
preparing questions and answers
sample collection related to the subject from applications
Digital (Digital) Citizenship applications |
10) |
What should the Strategic Communication Plan include;
• Determining the communication purpose,
• The time the plan will remain in effect
• Analysis of current situation,
• Business target,
• Communication target,
• Target group,
• Social stakeholders, |
Working on a strategic plan example
Example case discussion
Question answer |
11) |
Public administration services to the public (elimination of the lack of knowledge and recognition) tools
Information and Direction Desks
Desk Phone lines
Tabs to be found on web pages
Statements to be made on social media
Billboards, banners
newspaper ads |
Example case discussion
Question answer
Examining the promotional activities of public institutions through their web pages |
12) |
Preparation and preparation steps of Public Relations Program in Public Institutions
Important Issues for Public Relations Programs
Transparency
Technology Use
Purposes
Methods
Audit
Control
Evaluation |
Reading related publications and public relations books |
13) |
Press Offices or Press and Public Relations Units in Public Institutions
Structure of units
Working principles
Powers
Duties and responsibilities
Activities carried out |
Reading related publications and public relations books |
14) |
*The place and importance of Public Relations in the organization of the public and private sectors
*Names of Public Relations Units in the public and private sectors
* Differences between public relations and private sector in terms of purpose
* Legislation and Rulemaking in the functioning of public relations in the public and private sectors |
Review of final projects |
15) |
Social media strategies and applications in public institutions
*Creating a social media strategy (setting out communication goals, time
and tactical planning, target audience definition)
• To complete the formation of the management organization,
• Cyber security management (required information management for page security)
• Making social network preferences (Which social media channels to use.
to make a decision)
• Creating a profile (Building profile pages in an architecture suitable for corporate identity
to make)
• Prepare a content plan
• Preparing the contents |
Reading additional relevant resources |
16) |
final exam |
Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99. |
|
Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with current knowledge in the field based on the qualifications gained at the secondary level. |
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2) |
- To gain the ability to use the theoretical and practical knowledge at the basic level at an advanced level or at the same level in the same field.
- To be able to interpret and evaluate the data by using the basic knowledge and skills acquired in the field, to identify and analyze the problems, to develop solutions based on evidence. |
|
3) |
- To be able to convey his / her thoughts on basic knowledge and skills at the level of written and verbal communication.
- To share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts.
- To be able to follow information in the field and communicate with colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level.
- To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field. |
|
4) |
- To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs.
- To be able to direct his / her education to an advanced level of education in the same field or to a profession at the same level.
- Not to have gained awareness of lifelong learning. |
|
5) |
- To have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the data related to the field.
- To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety. |
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6) |
- To be able to conduct a basic level study independently.
- To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field.
- To be able to carry out activities for the development of employees working under their responsibility within the framework of a project. |
|
7) |
- To have advanced theoretical and practical knowledge supported by textbooks containing current information in the field, application tools and other resources. |
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8) |
To be able to use the advanced theoretical and practical knowledge acquired in the field.
- Interpret and evaluate data using the advanced knowledge and skills acquired in the field, identify problems, analyze, develop solutions based on research and evidence. |
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9) |
- To be able to inform the relevant persons and institutions about the related subjects; transfer ideas and solutions to problems in written and orally.
- To share his / her thoughts and solutions to the problems related to the field with the experts and non-experts by supporting them with quantitative and qualitative data.
-To be able to organize and implement projects and activities for the social environment in which he / she lives with a sense of social responsibility.
- To follow the information in his / her field and to communicate with his / her colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
- To be able to use information and communication technologies together with computer software at the Advanced Level of European Computer Driving License required by the field.
- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
- To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety. |
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10) |
- To be able to critically evaluate the advanced knowledge and skills acquired in the field,
- Identify learning needs and direct learning.
- To develop positive attitudes about lifelong learning. |
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11) |
To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.
- To have sufficient awareness about the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety |
|
12) |
- To be able to conduct an advanced study independently.
- To be able to take responsibility as an individual and as a team member to solve unforeseen complex problems encountered in the applications related to the field.
- To be able to plan and manage activities for the development of employees working under their responsibility. |
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