| Week |
Subject |
Related Preparation |
| 1) |
The concept of public administration and its features
Democracy
decentralization
Social State
Discussing the concepts
Course introduction
Exam evaluation criteria
dating
Introduction of resources |
reading the syllabus |
| 2) |
Building Trust in Public Institutions from a Public Relations PerspectiveBuilding Trust in Public Institutions from a Public Relations Perspective
With the article titled "THE CONCEPT OF TRUST FROM A PUBLIC RELATIONS PERSPECTIVE: THE ROLE OF PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES IN BUILDING TRUST IN PUBLIC INSTITUTIONS", there are two-way Public Relations Communication, discussion, promotion and transparency and accountability in this article. Thus, the function of Public Relations in public institutions, the basic concepts related to the building of trust in the axis of democracy and participation will be learned. PARTICIPATION, TRANSPARENCY AND ACCOUNTABILITY PRINCIPLES
PUBLIC RELATIONS MODELS |
Reading the chapter of the book on the subject
Reading lecture notes |
| 3) |
Implementation of Social Responsibility Principle of Public Relations in Public Institutions
THE CONCEPT OF SOCIAL RESPONSIBILITY
SOCIAL RESPONSIBILITY IN MODELS OF RELATIONS WITH PUBLIC |
Reading the article on "SOCIAL RESPONSIBILITY PRINCIPLE IN PUBLIC RELATIONS: KONYA METROPOLITAN MUNICIPALITY PRACTICE EXAMPLES FROM PUBLIC ORGANIZATIONS APPROACH"
Compilation of lecture slides and case studies
Preparing discussion questions |
| 4) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society |
Related articles disscussion |
| 5) |
COMPARISON OF PUBLIC RELATIONS IN THE PUBLIC AND PRIVATE SECTORS
The differences in public relations are the basic elements of public relations;
• Organizing,
• Aim,
• Legislation,
• Target Audience and Parties,
• Methods and Applications,
• Financing,
• Audit |
Reading Related Publications
Preparing questions on Discussion Topics |
| 6) |
Functions of Public Relations in Public Administration
1) Recognition and 2) Introduction |
Reading related publications
Prepare a discussion topic |
| 7) |
Communication in the Public Space
Social in the Framework of Agenda Setting Theory
Media Usage |
The assignment to relatead agenda setting theory
preparing questions and answers
sample collection related to the subject from applications |
| 8) |
Internalizing the Importance of Local Governments
• Understanding the importance of public relations in local governments
MIDTERM EXAM• Learning of Public Relations practices in Local Administrations
• Learning the functioning of the Public Relations process in Local Administrations
• Learning the recognition and promotion tools of Public Relations in Local Administrations
• Understanding the Internet applications of Public Relations in Local Administrations
• Learning to create a Public Relations Plan in Local Administrations Internalizing the concept of civil society
|
Review of course content
Review of resources |
| 9) |
Digital Citizenship |
preparing questions and answers
sample collection related to the subject from applications
Digital (Digital) Citizenship applications |
| 10) |
What should the Strategic Communication Plan include;
• Determining the communication purpose,
• The time the plan will remain in effect
• Analysis of current situation,
• Business target,
• Communication target,
• Target group,
• Social stakeholders, |
Working on a strategic plan example
Example case discussion
Question answer |
| 11) |
Public administration services to the public (elimination of the lack of knowledge and recognition) tools
Information and Direction Desks
Desk Phone lines
Tabs to be found on web pages
Statements to be made on social media
Billboards, banners
newspaper ads |
Example case discussion
Question answer
Examining the promotional activities of public institutions through their web pages |
| 12) |
Preparation and preparation steps of Public Relations Program in Public Institutions
Important Issues for Public Relations Programs
Transparency
Technology Use
Purposes
Methods
Audit
Control
Evaluation |
Reading related publications and public relations books |
| 13) |
Press Offices or Press and Public Relations Units in Public Institutions
Structure of units
Working principles
Powers
Duties and responsibilities
Activities carried out |
Reading related publications and public relations books |
| 14) |
*The place and importance of Public Relations in the organization of the public and private sectors
*Names of Public Relations Units in the public and private sectors
* Differences between public relations and private sector in terms of purpose
* Legislation and Rulemaking in the functioning of public relations in the public and private sectors |
Review of final projects |
| 15) |
Social media strategies and applications in public institutions
*Creating a social media strategy (setting out communication goals, time
and tactical planning, target audience definition)
• To complete the formation of the management organization,
• Cyber security management (required information management for page security)
• Making social network preferences (Which social media channels to use.
to make a decision)
• Creating a profile (Building profile pages in an architecture suitable for corporate identity
to make)
• Prepare a content plan
• Preparing the contents |
Reading additional relevant resources |
| 16) |
final exam |
Metin, H., & Altunok, M. (2002). Karşılaştırmalı bir yaklaşımla kamu yönetimi ve özel sektörde halkla ilişkiler. Kocaeli Üniversitesi Sosyal Bilimler Dergisi, (3), 79-99. |
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Program Outcomes |
Level of Contribution |
| 1) |
Sports management students have advanced level theoretical and practical knowledge supported by textbooks, application tools and other resources which contain up-to-date information in the field. |
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| 2) |
Sport management students can transfer their opinions and suggestions for solutions to problems in written and orally, and share their ideas and solutions with problems by supporting them with qualitative and quantitative data.
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| 3) |
Sports management students act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. |
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| 4) |
Sports management students can use the advanced theoretical and practical knowledge gained in the field and use the advanced knowledge and skills in the field to interpret and evaluate the data, to identify problems, to analyze problems, to develop solutions based on research and evidence. |
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| 5) |
Sports management students can conduct an advanced study independently and take responsibility as an individual and team member in order to solve unforeseen complex problems encountered in the applications related to their field.
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