Week |
Subject |
Related Preparation |
1) |
• Defining the concept of creativity.
• Disclosure of scientific research on creativity.
• To explain the components of creativity in order.
• Describe the stages of creativity in order.
• Explain the basics of the creative process. |
Repetition of the stated issues.
Reading the topics of the next lesson. |
2) |
• Explaining the concept of creative personality.
• Understanding general misconceptions about creativity.
• Listing the conditions of successful advertisement by listing.
• Defining the concept of creative advertising.
• Explanation of the basic features of creative advertising. |
Repetition of the stated issues.
Reading the topics of the next lesson. |
3) |
• To explain the creative strategies used in advertising.
• Matching creative strategies to existing ads.
• To explain the tactics used in the implementation of creative strategies by listing.
• Matching the tactics used in the implementation of creative strategies to existing advertisements. |
Repetition of the stated issues.
Reading the topics of the next lesson.
Homework: Preparation of one for each advertisement for each strategy that have been explained in the class and presentation on next class session. |
4) |
• Explanation of the concept of creative idea.
• Explaining the birth of the creative idea and listing its stages.
• Explaining the analysis phase.
• Disclosure of the incubation phase.
• Explain the phase of finding the idea.
• Disclosure of the evaluation phase.
• Explaining the application phase. |
Repetition of the stated issues.
Read the topics of the next lesson. |
5) |
• Explaining brainstorming technique.
• Explanation of qualification sorting technique.
• Explaining the synectic technique.
• Explaining the role-playing technique.
• Explanation of feature listing technique.
• Explaining morphological synthesis technique. |
Repetition of the stated issues.
Read the topics of the next lesson. |
6) |
• Explanation of the problem identification phase.
• Explanation of the perception of the problem.
• Explain the stage of facing the problem.
• To explain the incubation and enlightenment stages.
• To explain the steps of creating and applying concepts.
• Explaining the stages of displaying and evaluating the results. |
Repetition of the stated issues.
Read the topics of the next lesson. |
7) |
• Defining the concept of metaphor.
• Explaining the concept of metaphor in advertising.
• Explaining the use of verbal metaphor and advertisement.
• Explaining the use of visual metaphor and advertisement.
• Explaining the types of visual metaphors in order. |
Repetition of the stated issues.
Read the topics of the next lesson. |
8) |
• Sorting print media.
• Describing the printed media that are mass media.
• Announcement of ad writing for newspapers and magazines.
• To explain the concept of title with examples.
• Promise-benefit title; detailing news headline and curious headline types.
• The title that appeals to a specific audience; Explanation of the imperative title and question title topics with examples.
• Comparative title; challenging title; Explanation of the topics of the invitation with examples. |
Repetition of the stated issues.
Read the topics of the next lesson. |
9) |
• Announcement of ad writing for newspapers and magazines.
• To explain the concept of title with examples.
• Promise-benefit title; detailing news headline and curious headline types. |
Repetition of the stated issues.
Read the topics of the next lesson. |
10) |
• Explaining the concept of subtitle.
• Defining the concept of the main text.
• Explaining the direct sales approach and indirect sales approach in the main text.
• To explain the concepts of closing and slogan.
• Addressing the writing of ad text for letters and brochures and catalogs, other printed media.
• Explanation and discussion of the copywriting project to be completed and presented at the end of the semester. |
Repetition of the stated issues.
Read the topics of the next lesson. |
11) |
• Identification of copywriting for broadcast channels.
• Announcement of the types of television commercials (immobile-moving-tape).
• Explanation of TV commercial production formats.
• Don't show; case study and problem solving; Server; constantly used player; testimony; story; Identification of musical formats.
• Addressing the television advertising scenario and writing stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
12) |
• Explaining the concept of story board with examples.
• Defining the gravity scale.
• Basic gravity scales and their properties.
• Explanation of camera viewpoint.
• Listing the points to be considered when writing a TV advertisement. |
Repetition of the stated issues.
Read the topics of the next lesson. |
13) |
• Identification of advertising for radio.
• Basic formats used when writing radio ads.
• Describe and describe the creative approaches used when writing radio ads.
• Examining and evaluating sample radio ads. |
Repetition of the stated issues.
Read the topics of the next lesson. |
14) |
• Identification of digital media.
• Disclosure of the place of digital media in marketing communications.
• Sorting the components of digital media.
• Defining the concept of digital media writing.
• Explanation of the points to be considered when writing for digital media. |
Repetition of the stated issues.
Completion of preparations for the project to be presented at the end of the semester. |
15) |
Final exam |
Final Exam |
16) |
End of semester |
End of semester |
|
Program Outcomes |
Level of Contribution |
1) |
Learning the facts, concepts and principles related to tourism and hotel management |
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2) |
Having a theoretical and practical knowledge at the basic level related to the field |
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3) |
To be able to make analytical evaluations for tourism and travel sector |
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4) |
Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment |
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5) |
To be able to work efficiently in the tourism sector |
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6) |
Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide |
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7) |
Organizing, coordinating and developing departments in accommodation organizations |
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8) |
To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies |
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9) |
Demonstrating the ability to apply professional working techniques in food and beverage establishments |
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