| Week |
Subject |
Related Preparation |
| 1) |
A brief reminder of the progress made regarding the advertising in the world and Turkey.
• Disclosure of the place of advertisement in marketing communication.
• Explaining the organizational structure of advertising agencies.
• Describe the sections in the functioning of the agencies by listing.
• Disclosure of the departments' responsibilities. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 2) |
• Defining the advertising production process.
• Addressing the issue of developing the advertising strategy.
• Defining the determination of media decisions.
• Disclosure of the identification of advertising media. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 3) |
• Sorting the written advertising media.
• To explain the concept of measurement in the press.
• Explaining the concept of cost calculation in the press.
• Sequencing of the advertising media broadcasting.
• Explaining the concept of measurement on television.
• Explanation of the concept of measurement in radio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 4) |
• Listing other advertising media in order.
• Addressing the phenomenon of outdoor measurement.
• Explaining the phenomenon of measurement in cinema.
• Explaining measurement and planning on the Internet.
• Explaining the structure and functioning of the advertising production company. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 5) |
• Explaining the process of writing an ad text for print media.
• Defining and exemplifying the Layout concept.
• Defining the production stage in the ad text for the printed advertisement.
• Explanation of the use of photographs in printed advertising. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 6) |
• Explaining the preparation stages of the radio spot by sequencing.
• Explanation of the points to be considered about writing text on the radio.
• Addressing the sound selection in the radio spot.
• Elaboration of the topic of music selection in the radio spot.
• Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 7) |
• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 8) |
Sorting print media.
• Sorting narration styles in television advertisements.
• Explanation of the script writing.
• Explaining the term story board and handling it with examples.
• Sequence of the shooting phase. |
Repetition of the stated issues.
Repetition of all subjects for the midterm exam. |
| 9) |
Group discussion.
Evaluation of the samples |
Repetition of the stated issues. |
| 10) |
• Explaining the concept of subtitle.
• Explaining preparations before shooting.
• Explaining the concept of pre-production.
• Defining the concept of PPM (pre production meeting).
• Explaining the editing stage.
• Explanation of the distribution and publication stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 11) |
• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 12) |
• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 13) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production.
• Explaining the color grading stage in post production.
• Video transfer and synephect in post production, defining the stage |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 14) |
• Observing and reinforcing the information obtained during the course with the visit of the post production studio. |
Repetition of topics for final exam. |
| 15) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production. |
None |
| 16) |
FİNAL EXAM |
Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta
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Program Outcomes |
Level of Contribution |
| 1) |
Understands fundamental concepts, theories, and methodologies affecting digital game design processes.
Analyzes the history and cultural contexts of game design.
Utilizes interdisciplinary approaches and theoretical frameworks related to game design. |
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| 2) |
Develops interactive game projects using game engines and software tools.
Gains practical skills in areas such as visual design, user experience, and game mechanics.
Integrates creative processes like storytelling, character design, and world-building into game design. |
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| 3) |
Demonstrates leadership, collaboration, and project management skills in digital game design projects.
Creates game design documentation and prototypes in line with industry standards.
Develops innovative, ethical, and sustainable design solutions for various platforms and user groups. |
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