| Week |
Subject |
Related Preparation |
| 1) |
A brief reminder of the progress made regarding the advertising in the world and Turkey.
• Disclosure of the place of advertisement in marketing communication.
• Explaining the organizational structure of advertising agencies.
• Describe the sections in the functioning of the agencies by listing.
• Disclosure of the departments' responsibilities. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 2) |
• Defining the advertising production process.
• Addressing the issue of developing the advertising strategy.
• Defining the determination of media decisions.
• Disclosure of the identification of advertising media. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 3) |
• Sorting the written advertising media.
• To explain the concept of measurement in the press.
• Explaining the concept of cost calculation in the press.
• Sequencing of the advertising media broadcasting.
• Explaining the concept of measurement on television.
• Explanation of the concept of measurement in radio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 4) |
• Listing other advertising media in order.
• Addressing the phenomenon of outdoor measurement.
• Explaining the phenomenon of measurement in cinema.
• Explaining measurement and planning on the Internet.
• Explaining the structure and functioning of the advertising production company. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 5) |
• Explaining the process of writing an ad text for print media.
• Defining and exemplifying the Layout concept.
• Defining the production stage in the ad text for the printed advertisement.
• Explanation of the use of photographs in printed advertising. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 6) |
• Explaining the preparation stages of the radio spot by sequencing.
• Explanation of the points to be considered about writing text on the radio.
• Addressing the sound selection in the radio spot.
• Elaboration of the topic of music selection in the radio spot.
• Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 7) |
• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
| 8) |
Sorting print media.
• Sorting narration styles in television advertisements.
• Explanation of the script writing.
• Explaining the term story board and handling it with examples.
• Sequence of the shooting phase. |
Repetition of the stated issues.
Repetition of all subjects for the midterm exam. |
| 9) |
Group discussion.
Evaluation of the samples |
Repetition of the stated issues. |
| 10) |
• Explaining the concept of subtitle.
• Explaining preparations before shooting.
• Explaining the concept of pre-production.
• Defining the concept of PPM (pre production meeting).
• Explaining the editing stage.
• Explanation of the distribution and publication stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 11) |
• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 12) |
• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 13) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production.
• Explaining the color grading stage in post production.
• Video transfer and synephect in post production, defining the stage |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 14) |
• Observing and reinforcing the information obtained during the course with the visit of the post production studio. |
Repetition of topics for final exam. |
| 15) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production. |
None |
| 16) |
FİNAL EXAM |
Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Uses the knowledge and skills acquired by completing the pharmacy undergraduate program in all areas of practice in accordance with current laws and regulations, professional core values and deontological principles. |
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| 2) |
It combines the concepts and applications of basic science, medicine and health sciences with the pharmacy profession and related practices and uses them in the field of pharmacy. |
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| 3) |
Has strong communication and works together with national and international legal authorities, professional organizations, the pharmaceutical industry and other stakeholders on issues related to health in order to protect and improve the quality of life of society. |
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| 4) |
Has knowledge and application skills in the design and development of new drug molecules, basic principles, chemical structures of drug active ingredients, synthesis and analysis, mechanisms of action, structure-activity relationships, therapeutic dose determination, toxicological, pharmacokinetic, pharmacodynamic properties and side effects. |
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| 5) |
Knows the classification of natural products that can be drug raw materials and the isolation, purification, structure determination, analysis, pharmacological and toxicological effects of active compounds based on these sources. |
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| 6) |
Has knowledge and application skills in pre-formulation, formulation, laboratory, pilot and industrial scale production, quality assurance, stability, storage, bioavailability, bioequivalence, licensing processes and patent studies of natural, synthetic and biological pharmaceutical, biotechnological, nanotechnological, cosmetic, phytotherapeutic, radiopharmaceutical products. Has knowledge in the classification, areas of use and legal regulations of medical devices. |
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| 7) |
Has sufficient knowledge about the preparation of magistral drugs, the use and legislation of all original or generic preparations and medical products. |
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| 8) |
Has theoretical knowledge and application skills in basic instrumental and advanced analytical methods for pharmacy education, qualitative and quantitative analysis, analytical method development and validation. Performs qualitative and quantitative analyses on synthetic and natural drugs and biological materials, and evaluates the results. |
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| 9) |
Knows the biopharmaceutical and pharmacokinetic properties, pharmacodynamic and toxicological effects of drugs. Has knowledge about drug interactions and incompatibilities, monitoring and prevention of adverse drug reactions, and drug use in risk groups. |
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| 10) |
Has knowledge and application skills in patient-centered and pharmaceutical care, clinical pharmacy, pharmacotherapy, pharmacovigilance and phytotherapy within the framework of rational drug use. |
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| 11) |
Provides education, information and consultancy services in the field of pharmacy to patients and their relatives, colleagues, other healthcare personnel, relevant units in institutions and the community with effective communication skills using current and evidence-based data and information sources. Takes responsibility and duties in clinical and non-interventional research. |
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| 12) |
Has knowledge of community and hospital pharmacy management, health policies and health economics, reimbursement, ethics, personalized drugs and bioinformatics. |
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| 13) |
Follows national/international historical and current developments in the field of pharmacy using technological tools, pharmacopoeias, databases and information sources, evaluates scientific and evidence-based data. Embraces lifelong learning. Has foreign language skills to follow developments related to the profession. |
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