Week |
Subject |
Related Preparation |
1) |
Introduction of the Course • Scope • Rationale • Importance • Rules and Requirements |
Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. |
2) |
Advertising History in General • Scope • Limitations • Resources |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
3) |
Prepress Period: The emergence and development of basic advertising formats such as various marking and broaching. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
4) |
Early Printing Period (15th century - 18th century): The development process and effects of newspaper and magazine advertising, along with various printed advertising techniques such as posters, posters, and flyers that emerged with the invention of the printing press. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
5) |
Dissemination Period (1840-1900): In line with the impact of the industrial revolution, the development of the impact area of printed advertising and the emergence of the first advertising agencies in the face of the rapid development in the field of production-based market economy, transportation and education. |
NONE |
6) |
Integration Period (1900–1925): Evaluation of the developments in agency functioning in advertising media and techniques, the emergence process of national and international advertising associations and associations. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
7) |
Scientific Development Period (1925-1945): the emergence of radio and television advertising, the changing dimension of advertising in the process of understanding and using the importance of research methods in terms of advertising studies, establishing the relationship between advertising and market and consumer analysis. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015 |
8) |
MİDTERM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
9) |
Commercial and Social Integration (1945-1970): Understanding the image-centered development process and its consequences resulting from the spread of the liberal economies and the change in the production-consumption balance. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
10) |
Creative Revolution: Bill Bernbach and the changes in the advertising world in the 60s. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
11) |
Brand Period (1970-1980): The increasing importance of brands in the consumer mind and the development of advertising practices on a brand basis. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
12) |
Post Industrial Period (1980-1990): Differentiation in advertising messages and the rise of lifestyle advertising. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
13) |
Globalization Period (1990-2000): The birth of international markets with the integration of national markets, the emergence of network agencies and integrated marketing communication understanding. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
14) |
The Rise of Digital Advertising (2000 and later): The emergence of technology-centric, online, interactive advertising concept in parallel with the development of new communication technologies. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
15) |
The Future of Advertising |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
16) |
FİNAL EXAM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
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Program Outcomes |
Level of Contribution |
1) |
Sufficient knowledge in mathematics, science and engineering related to their branches; and the ability to apply theoretical and practical knowledge in these areas to model and solve engineering problems. |
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2) |
The ability to identify, formulate, and solve complex engineering problems; selecting and applying appropriate analysis and modeling methods for this purpose. |
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3) |
The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose. (Realistic constraints and conditions include such issues as economy, environmental issues, sustainability, manufacturability, ethics, health, safety, social and political issues, according to the nature of design.) |
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4) |
Ability to develop, select and use modern techniques and tools necessary for engineering applications; ability to use information technologies effectively. |
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5) |
Ability to design experiments, conduct experiments, collect data, analyze and interpret results to examine engineering problems or discipline-specific research topics. |
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6) |
The ability to work effectively in disciplinary and multidisciplinary teams; individual work skill. |
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7) |
Effective communication skills in Turkish oral and written communication; at least one foreign language knowledge; ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. |
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8) |
Awareness of the need for lifelong learning; access to knowledge, ability to follow developments in science and technology, and constant self-renewal. |
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9) |
Conform to ethical principles, and standards of professional and ethical responsibility; be informed about the standards used in engineering applications. |
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10) |
Awareness of applications in business, such as project management, risk management and change management; awareness of entrepreneurship, and innovation; information about sustainable development. |
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11) |
Information about the universal and social health, environmental and safety effects of engineering applications and the ways in which contemporary problems are reflected in the engineering field; awareness of the legal consequences of engineering solutions. |
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