Week |
Subject |
Related Preparation |
1) |
Introduction of the Course • Scope • Rationale • Importance • Rules and Requirements |
Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. |
2) |
Advertising History in General • Scope • Limitations • Resources |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
3) |
Prepress Period: The emergence and development of basic advertising formats such as various marking and broaching. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
4) |
Early Printing Period (15th century - 18th century): The development process and effects of newspaper and magazine advertising, along with various printed advertising techniques such as posters, posters, and flyers that emerged with the invention of the printing press. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
5) |
Dissemination Period (1840-1900): In line with the impact of the industrial revolution, the development of the impact area of printed advertising and the emergence of the first advertising agencies in the face of the rapid development in the field of production-based market economy, transportation and education. |
NONE |
6) |
Integration Period (1900–1925): Evaluation of the developments in agency functioning in advertising media and techniques, the emergence process of national and international advertising associations and associations. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
7) |
Scientific Development Period (1925-1945): the emergence of radio and television advertising, the changing dimension of advertising in the process of understanding and using the importance of research methods in terms of advertising studies, establishing the relationship between advertising and market and consumer analysis. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015 |
8) |
MİDTERM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
9) |
Commercial and Social Integration (1945-1970): Understanding the image-centered development process and its consequences resulting from the spread of the liberal economies and the change in the production-consumption balance. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
10) |
Creative Revolution: Bill Bernbach and the changes in the advertising world in the 60s. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
11) |
Brand Period (1970-1980): The increasing importance of brands in the consumer mind and the development of advertising practices on a brand basis. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
12) |
Post Industrial Period (1980-1990): Differentiation in advertising messages and the rise of lifestyle advertising. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
13) |
Globalization Period (1990-2000): The birth of international markets with the integration of national markets, the emergence of network agencies and integrated marketing communication understanding. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
14) |
The Rise of Digital Advertising (2000 and later): The emergence of technology-centric, online, interactive advertising concept in parallel with the development of new communication technologies. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
15) |
The Future of Advertising |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
16) |
FİNAL EXAM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
|
Program Outcomes |
Level of Contribution |
1) |
1- Has knowledge about art culture and aesthetic issues.
2-Has knowledge about art history which is specific to the field of art concerned.
3-Knowledge of art and design materials.
4-Has knowledge about art and design methods and techniques.
5-Has knowledge about legal regulations and procedures in the field of art concerned.
6-Has knowledge about the interdisciplinary interaction with which the related art field is related.
7-Has knowledge about research methods.
8- Has knowledge about methods of artistic criticism.
9-Knowledge of art and science ethics. |
3 |
2) |
1-Provides theory and application integrity.
2. Uses methods and techniques related to the field of art.
3-Evaluates the interaction of the subdisciplines within the field of art.
4-Based on the analysis has the ability to interpret.
5-Develops multi-dimensional perception, thinking, designing, practicing ability.
6-Concrete sensory perception. |
4 |
3) |
1-Works alone, independently and / or within the group, compatible and productive.
2- It takes place actively in project processes.
3-Share the original works about the field with the society and evaluate the results. |
5 |
4) |
To be able to evaluate advanced knowledge and skills in the field with a critical approach,
- Being able to identify and learn learning needs.
- Being able to develop a positive attitude about learning life. |
5 |
5) |
To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally.
- To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data.
-To organize projects and activities for the social environment with social responsibility awareness and apply them.
- Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. |
3 |
6) |
- Be able to carry out an advanced study independently of the field.
- Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications.
- Planning and managing activities for the development of employees under their responsibility in a project framework. |
3 |
7) |
- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field.
- The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. |
3 |
8) |
Has knowledge of artistic criticism methods. |
2 |