BBA423 Small and Medium Enterprises ManagementIstanbul Okan UniversityDegree Programs Industrial Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Industrial Engineering (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: BBA423
Course Name: Small and Medium Enterprises Management
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University / Foreign Language
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi CANAN KOÇER DURMAZ
Course Lecturer(s): EZGİ YILDIRIM SAATÇİ
Dr.Öğr.Üyesi CANAN KOÇER DURMAZ
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to help students fulfill their dreams of becoming entrepreneurs and achieving the independence that comes with small business success.
Course Content: Start-up phase, entrepreneurial intentions, realization, managerial functions; organization and strategy; marketing; HR; finance; and production related aspects; business life cycle; Mintzberg’s strategic apex; technical and business staff and infrastructural aspects; small and medium size enterprise creations; problems in the management of SMEs; management problems in family businesses; sustainable growth.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) • Describe and analyze SME related basics.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) • Create competitive advantage—whether it be their idea, product, location, or their marketing plan.
Competence to Work Independently and Take Responsibility
1) • Create and maintain a sustainable competitive advantage in a small business.

Lesson Plan

Week Subject Related Preparation
1) • What is a Small Business?
2) • Small Business Management and Entrepreneurship
3) • Planning in Small Business Idea thinking
4)
5) • Involving Existing Businesses • Business-Buyout Alternatives • What Do You Look for in a Business • Taking Over a Family Business
6) • Starting a New Business • About Start-ups
7) • Types of New Businesses • Home-Based Businesses • Starting a Business on the Side • Fast-Growth Start-ups
8) • Financial Management • Small Business Accounting • Analyzing Financial Statements • Managing Cash Flow
9) • Small Business Finance • Initial Capital Requirements • Basic Financial Vocabulary • How Can You Find Capital?
10) • The Legal Process • Small Business and the Law
11) • Small Business Marketing: Strategy and Research • Marketing Concept • Marketing Strategy • Market Research
12) • Small Business Marketing: Product • Marketing Mix • Developing New Products • Purchasing for Small Business • Selecting Suppliers
13) • Small Business Marketing: 3P: Place, Promotion, Price • Distribution, Location, Building • The Economics of Pricing • Promotional Mix
14) • Small Business Management • Professional Small Business Management • International Small Business Management • Human Resources Management • Management types is Small Business Management
15) final exam

Sources

Course Notes / Textbooks: Dünyanın En Başarılı Küçük İşletmesi, Yazar: Michael Gerber, Yayınevi : Akılçelen Kitaplar 2015
Küçük İşletmeler İçin Büyük Fikirler; Yazar: Ruth King, Yayınevi : Pegasus 2007
Küçük ve Orta Ölçekli İşletmelerde Yeniden Yapılanma Stratejileri, yazar: İbrahim Yalçın
Yayınevi : Nobel Bilimsel Eserler 2016.


References: Küçük ve Orta Ölçekli İşletmelerde İhracat Pazarlaması, : Yazar: Sabiha Kılıç, Yayınevi : Nobel Akademik Yayıncılık 2011

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

Program Outcomes
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2) Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modelling methods for this purpose.
3) Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way so as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues according to the nature of the design.)
4) Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5) Ability to design and conduct experiments, gather data, analyse and interpret results for investigating engineering problems.
6) Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually.
7) Ability to communicate effectively i Turkish, both orally and in writing; knowledge of a minimum of one foreign language.
8) Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.
9) Awareness of professional and ethical responsibility.
10) Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11) Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Problem Solving
Project preparation
Report Writing
Technical Tour
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Group project
Presentation
Reporting
Bilgisayar Destekli Sunum
Case study presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Final 1 % 100
total % 100
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 100
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 14 105
Final 1 14
Total Workload 164