Tourism and Hotel Management (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | BBA423 | ||||||||
Course Name: | Small and Medium Enterprises Management | ||||||||
Course Semester: |
Spring |
||||||||
Course Credits: |
|
||||||||
Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi CANAN KOÇER DURMAZ | ||||||||
Course Lecturer(s): |
EZGİ YILDIRIM SAATÇİ Dr.Öğr.Üyesi CANAN KOÇER DURMAZ |
||||||||
Course Assistants: |
Course Objectives: | The purpose of this course is to help students fulfill their dreams of becoming entrepreneurs and achieving the independence that comes with small business success. |
Course Content: | Start-up phase, entrepreneurial intentions, realization, managerial functions; organization and strategy; marketing; HR; finance; and production related aspects; business life cycle; Mintzberg’s strategic apex; technical and business staff and infrastructural aspects; small and medium size enterprise creations; problems in the management of SMEs; management problems in family businesses; sustainable growth. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | • What is a Small Business? | |
2) | • Small Business Management and Entrepreneurship | |
3) | • Planning in Small Business | Idea thinking |
4) | ||
5) | • Involving Existing Businesses • Business-Buyout Alternatives • What Do You Look for in a Business • Taking Over a Family Business | |
6) | • Starting a New Business • About Start-ups | |
7) | • Types of New Businesses • Home-Based Businesses • Starting a Business on the Side • Fast-Growth Start-ups | |
8) | • Financial Management • Small Business Accounting • Analyzing Financial Statements • Managing Cash Flow | |
9) | • Small Business Finance • Initial Capital Requirements • Basic Financial Vocabulary • How Can You Find Capital? | |
10) | • The Legal Process • Small Business and the Law | |
11) | • Small Business Marketing: Strategy and Research • Marketing Concept • Marketing Strategy • Market Research | |
12) | • Small Business Marketing: Product • Marketing Mix • Developing New Products • Purchasing for Small Business • Selecting Suppliers | |
13) | • Small Business Marketing: 3P: Place, Promotion, Price • Distribution, Location, Building • The Economics of Pricing • Promotional Mix | |
14) | • Small Business Management • Professional Small Business Management • International Small Business Management • Human Resources Management • Management types is Small Business Management | |
15) | final exam |
Course Notes / Textbooks: | Dünyanın En Başarılı Küçük İşletmesi, Yazar: Michael Gerber, Yayınevi : Akılçelen Kitaplar 2015 Küçük İşletmeler İçin Büyük Fikirler; Yazar: Ruth King, Yayınevi : Pegasus 2007 Küçük ve Orta Ölçekli İşletmelerde Yeniden Yapılanma Stratejileri, yazar: İbrahim Yalçın Yayınevi : Nobel Bilimsel Eserler 2016. |
References: | Küçük ve Orta Ölçekli İşletmelerde İhracat Pazarlaması, : Yazar: Sabiha Kılıç, Yayınevi : Nobel Akademik Yayıncılık 2011 |
Learning Outcomes | 1 |
2 |
3 |
|||||
---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||
1) Learning the facts, concepts and principles related to tourism and hotel management | ||||||||
2) Having a theoretical and practical knowledge at the basic level related to the field | ||||||||
3) To be able to make analytical evaluations for tourism and travel sector | ||||||||
4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | ||||||||
5) To be able to work efficiently in the tourism sector | ||||||||
6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | ||||||||
7) Organizing, coordinating and developing departments in accommodation organizations | ||||||||
8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | ||||||||
9) Demonstrating the ability to apply professional working techniques in food and beverage establishments |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Learning the facts, concepts and principles related to tourism and hotel management | |
2) | Having a theoretical and practical knowledge at the basic level related to the field | |
3) | To be able to make analytical evaluations for tourism and travel sector | |
4) | Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | |
5) | To be able to work efficiently in the tourism sector | |
6) | Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | |
7) | Organizing, coordinating and developing departments in accommodation organizations | |
8) | To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | |
9) | Demonstrating the ability to apply professional working techniques in food and beverage establishments |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Problem Solving | |
Project preparation | |
Report Writing | |
Technical Tour | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Individual Project | |
Group project | |
Presentation | |
Reporting | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Final | 1 | % 100 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % 100 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 14 | 105 |
Final | 1 | 14 |
Total Workload | 164 |