| Week |
Subject |
Related Preparation |
| 1) |
• Syllabus.
• A simple schematic representation of the structure of the financial system.
• Business ethics in financial market transactions.
• Discussing the distinction between debt and equity markets.
• Explain the difference between primary and secondary markets.
• Distinguishing money and capital markets. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 2) |
• Explanation of the asset demand theory.
• Examining the effect of welfare, expected return, risk and liquidity on asset demand.
• Determination of supply and demand functions in the bond market.
• Discussion of the Fisher effect with the help of the bond market.
• Examining the effect of growth on interest rates through the bond market. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 3) |
• Explanation of the asset demand theory.
• Examining the effect of welfare, expected return, risk and liquidity on asset demand.
• Determination of supply and demand functions in the bond market.
• Discussion of the Fisher effect with the help of the bond market.
• Examining the effect of growth on interest rates through the bond market. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 4) |
• Explaining the effect of default risk on the risk structure of interest rates.
• Explaining the effect of liquidity risk on the risk structure of interest rates.
• Explaining the effects of tax practices on the risk structure of interest rates.
• Discussing the maturity structure of interest rates within the framework of the theory of expectations.
• Discussing the maturity structure of interest rates within the framework of segmented markets and liquidity premium theories. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 5) |
• Share pricing based on the single-period method.
• Share pricing with dividend valuation method.
• Analysis of the Gordon Growth Model.
• Calculations using the Price-Earnings valuation method.
• Discussion of equilibrium in the stock market. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 6) |
• Weak form (soft assumptions) description of market efficiency.
• Strong form (soft assumptions) narrative of market efficiency.
• Analysis and discussion of empirical findings on market efficiency.
• Discussion of various practices for market efficiency |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 7) |
• Discussion that stock markets are not the most important factor in external financing of businesses.
• Discussion that the issuance of debt instruments is not the most important factor in external financing of enterprises.
• Discussion of indirect and direct financing issues.
• Explaining the concept of adverse selection.
• Explaining the concept of moral hazard. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 8) |
Midterm Exam |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 9) |
• Financial crisis analysis in developed countries; Phase One: The Beginning of the Crisis.
• Financial crisis analysis in developed countries; Stage Two: Banking Crisis.
• Financial crisis analysis in developed countries; Stage Three: Debt deflation.
• Financial crisis analysis in developing countries; Phase One: The Beginning of the Crisis.
• Financial crisis analysis in developing countries; Second Stage: Currency Crisis.
• Financial crisis analysis in developing countries; Third Stage: Fully-fledged financial crisis. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 10) |
• Why do we need money markets?
• Discussion of the cost advantages of money markets.
• Description and analysis of bonds.
• Explanation of the interbank money market.
• Explaining and discussing the concept of REPO. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 11) |
• Analysis of mortgage rates.
• Analysis of mortgage loan terms.
• Discussion of mortgage loan amortization.
• Description of mortgage-backed securities.
• Discussing the real estate bubble and the 2007-2009 crisis in the USA. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 12) |
• Discussion of partnership and benefits of mutual funds.
• Distinguishing open-ended and closed-end funds.
• Defining the concept of Net Asset Value.
• Analysis of the purposes of stock, bond, money market and index funds.
• Discussion of hedge funds.
• Discussion of the types of pension funds. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 13) |
• Underwriting explanation in bond and share issuance.
• Discussion of new types of share issues: share sales and mergers and acquisitions.
• Discussion of brokerage and dealership services.
• Discussing the relationship between commercial banks and intermediary institutions.
• Identification of venture capital sharing companies and comparison with private equity funds. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 14) |
• Analysis of the Fisher effect.
• Explaining the effect of growth on interest rates with the help of the bond market.
• Analysis of the Gordon Growth Model.
• Yield curve analysis.
• Discussion of the mortgage market and the 2007-2009 Financial Crisis.
• Discussion of investment banking and securitization processes. |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| 15) |
Final Exam |
Finansal Piyasalar ve Kurumlar, Turgay MÜNYAS, Ekin Yayınevi. 1. Baskı, 2016.
ISBN : 9786053274230
Sermaye Piyasası ve Borsa, Selim Soydemir ve Abdullah Akyüz, Scala Yayıncılık.
ISBN: 9786054650552
Para ve Döviz Piyasaları, Prof. Dr. Sadi UZUNOĞLU, Literatür Yayınları, İstanbul, 4. Basım, 2020. ISBN : 9789750408144 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
1. Comprehending theories of interpersonal communication,
2. Know the basic concepts and practices of public relations and advertising, |
|
| 2) |
1. Understanding the basic principles and principles of communication and developing a point of view in this direction,
2. Be able to understand and interpret theoretical approaches in the field of communication,
3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators,
4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline,
5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication,
6. Data compilation, application, analysis and interpretation of results,
7. Apply to the field and solve problems of basic behavioral sciences,
8. Ability to plan, define, model and solve related to public relations campaigns,
9. Understanding the interaction between public relations and management which is a business function,
10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results,
11. Related to advertising campaigns planning, definition, modelling and ability to solve,
12. Acquire and use managerial skills in the advertising sector,
13. Media research, planning and purchasing knowledge and skills,
14. Design and implement to the advertisement materials for various advertisement channels |
|
| 3) |
1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project,
2. Working as a team member and taking responsibility,
3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation,
4. Recognizing, understanding and designing elements of successful corporate communication,
5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards,
6. Apply creative thinking methods and techniques,
|
|
| 4) |
1. Comprehending media literacy skills in the news taking process,
2. Comprehension of conceptual connections between public relations, advertising and politics,
3. Having knowledge and interpretation about the periodical processes of advertising,
4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising, |
|
| 5) |
1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes,
2. Applying to public relations, advertising and communication fields following new methods and technologies,
3. To use information communication technologies strategically within advertising and marketing,
4. To be able to comprehend and use contemporary techniques and software in the field of visual design,
5. To be able to follow national and international the contemporary problems, threads in the field of advertising,
6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views,
7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts,
8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses,
9. When practicing their profession, take care to ensure fair representation of the views of all interested parties,
10. Respecting the principle of confidentiality of confidential information that can be obtained by professions,
11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed.
12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose,
13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication,
14. Supporting precautionary approaches to environmental problems in the business world,
15. To support all kinds of activities and formation that will increase environmental responsibility,
16. To support the development and diffusion of environmental friendly technologies, |
|
| 6) |
1. Understand social organizations and institutions, family, religious institutions and their relationship with communication,
2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing,
3. To know and understand the quality concept in public relations and advertisement,
4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns,
5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality,
6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting,
7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results,
8. To be able to interpret legal regulations intented for communication and advertisement field,
9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes,
10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer,
11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights,
12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment,
13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies,
14. Performing public relations and advertising profession so as not to damage the public interest,
15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical,
16. Acting in harmony with articles the Idea and Artworks Law during the works,
17. Do not accept tasks that are contrary to the principles of professional ethics,
18. Work to protect and upgrade the reputation and prestige of the profession,
19. Do not be in comments and behaviors that would damage the reputation of your colleagues,
20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public,
21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle,
22. Do not mislead public opinion or its representatives,
23. Do not use blackmail, bribe and repression,
24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results,
25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character,
26. To promote and respect human rights declared in the business world,
27. Not being complicit of human rights violations in the business world,
28. To oppose all kinds of child labor,
29. Fighting corruption in the business world,
30. To struggle with corruption in the business world,
31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
