IRL201 History of Political Thought Istanbul Okan UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: IRL201
Course Name: History of Political Thought
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. UMUT AZAK
Course Lecturer(s): Prof. Dr. ZEYNEP ALEMDAR
Prof. Dr. UMUT AZAK
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to convey to students the issues and concepts in the history of Western political thought from Ancient Greece to the end of the 19th century. The goal of this introductory course is to help student to think critically about the ideas and philosophies that have shaped the political world. Selected works of a variety of thinkers will be examined for that purpose.
Course Content: Thucydides, Socrates, Plato and Aristotle; Renaissance and Reform; Machiavelli; Enlightenment; Montesquieu; Social Contract; Hobbes, Locke, Rousseau; French Revolution, Burke; Liberalism, Jeremy Bentham, John Stuart Mill; Industrial Revolution; Hegel and Marx.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • Recognize major concepts in the history of Western political thought from Ancient Greece to the end of the 19th century.
2) • Distinguish the turning points and paradigmatic shifts in the history of political ideas.
3) • Identify and compare major philosophers’ contribution to political philosophy.
4) • Develop his/her capacity of critical thinking while discussing about the ideas and philosophies that have shaped the political world.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Introduce the content of the syllabus. • Explain the relevance of the course books and its authors. • List the course topics. • Explain the grading system evaluation methods. • Explain the method of using extra reading materials Review the Syllabus. Read the assigned readings for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 1-18.
2) • Identify how political philosophy is connected with political science. • Discuss the purpose of political philosophy. • Contrast normative arguments with descriptive ones. • Recognize the pluralism of political philosophy. • Evaluate the importance of knowledge about political history in the study of political ideas. Read the assigned readings for next class session. Plato, The Defense of Socrates & Crito, 2010.
3) • Explain the characteristics of the Greek “polis” and Athenian direct democracy • State how Plato and Socrates are connected. • Discuss how and why Socrates defines wisdom. • Interpret Socrates’ argument on the social function of philosopher. • Show why Socrates’ defense can be interpreted as an act of resistance Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 32-46. Plato, Republic, Book I-IV.
4) • Show what “Platonic dialogue” is and define the dialectical method. • Discuss the Sophist school’s relativism as opposed to Socrates’ absolutism. • Summarize the different definitions of justice as found in the Republic. • Describe the just society as explained by Plato. • Explain why “the myth of the metals” is formulated in the ideal state. Read the assigned reading for next class session: Plato, Republic, Book V-VII.
5) • Interpret the meaning of shadows in the allegory of the cave. • Summarize the doctrine of forms and Plato’s epistemology. • Describe the position of the philosopher king in the Republic. • Explain the characteristics of the ideal state as described by Plato. • List the types of governments which are the degenerate forms of the ideal state. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 46-60. Aristotle, Politics, Book I-III.
6) • Describe how Aristotle ideas on human nature. • Explain what telos and teleological approach mean. • Differentiate the ideas of Aristotle and Plato. • List the types of governments according to Aristotle. • Illustrate the Golden Mean principle in ethics. Read the assigned reading for next class session: Tannenbaum, Inventors of Ideas, 2012, p. 105-126. Niccolo Machiavelli, Prince.
7) • Describe the context of Italian city-states and the Renaissance. • State the aim of Machiavelli’s in his book The Prince. • Contrast Machiavelli’s secular thought with the tradtional medieval political theory. • Describe human nature according to Machiavelli. • Define “virtue” and “fortune” according to Machiavelli. • List the qualities of a good governor according to the Prince.
8) Midterm exam evaluates the students’ capacity to • define the fundamental concepts of political philosophy. • compare the thoughts of Plato, Socrates and Aristotle. • contrast the ideal governments for Plato and Aristotle. • discuss the link between ethics and politics in ancient political philosophy • compare Machiavelli’s view on ethics with that of the ancient Greek philosophers. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 150-166. Thomas Hobbes, Leviathan.
9) • Explain the importance of the category of individual in Hobbes’ method. • Depict human nature according to Hobbes. • List the causes of the emergence of the social contract. • List the characteristics of the Leviathan as an absolute sovereign. • Discuss why complete obedience to the sovereign is necessary according to Hobbes. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 166-182. John Locke, The First Treatise on Government.
10) • Depict human nature according to Locke. • Dicuss how Locke legitimates private property as a natural right. • List the causes of the emergence of the social contract. • Explain the duties of the government according to Locke. • Define the concept of “separation of powers”. • Discuss why and when revolt can be a right according to Locke. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 182-203. Jean Jacques Rousseau, Social Contract.
11) • Depict human nature according to Rousseau and his views on “noble savage”. • Discuss how and why Rousseau challenged the ideas of the Enlightenment. • List the causes of the emergence of the social contract according to Rousseau. • Analyze Rousseau’s argument about concept of “general will”. • Explain how Rousseau defends the need for obediance to the general will. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 228-245. John Stuart Mill, On Liberty.
12) • Define liberty according the Mill. • Discuss the concept of the “tyranny of the majority”. • Analyze Mill’s critique of utilitarianism. • List the causes for the need for complete freedom of expression according to Mill. • Differentiate negative and positive liberties. Read the assigned reading for next class session. Adam Smith, The Wealth of Nations.
13) • Explain the characteristics of capitalism according to Adam Smith. • Define the concept “division of labor” according to Adam Smith. • State Smith’s main argument in his work “The Wealth of Nations” • Discuss Smith’s contribution to liberalism. • Analyze Smith’s ideas on the role of the government in economy. Read the assigned reading for next class session. Tannenbaum, Inventors of Ideas, 2012, p. 245-266. Karl Marx and Friedrich Engels, Manifesto of the Communist Party.
14) • Differentiate the materialist conception of history form the Hegelian version. • Explain how Marx analyzes industrial capitalism in the 19th century.. • Discuss the meaning of the concept “class struggle” according to Marx. • Differentiate different types of “alienation” in the capitalist system. • Discuss the concept of revolutionary socialism.
15) Midterm exam evaluates the students’ capacity to • define the fundamental concepts of political philosophy. • recognize the works philosophers covered by the course. • contrast Machiavelli, Hobbes, Locke, Rousseau, Wollstonecraft and Mill’s conception of “state of nature”. • discuss different types of social contract theories in terms of the level of their justification of the status quo. • compare Marx’s theories with the political ideas of liberal thinkers.

Sources

Course Notes / Textbooks: Donald G. Tannenbaum & David Schultz, Siyasî Düşünce Tarihi: Filozoflar ve Fikirleri, 9. baskı, Çev.: Fatih Demirci, İstanbul: Adres Yayınları, 2015.

Donald G. Tannenbaum, Inventors of Ideas: An Introduction to Western Political Philosophy (3rd ed.), Wadsworth Publishing, 2012.
ISBN-13: 978-0495908241 / ISBN-10: 049590824X
References: Yok-None

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

Program Outcomes
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Comprehending theories of interpersonal communication, 2. Know the basic concepts and practices of public relations and advertising,
2) 1. Understanding the basic principles and principles of communication and developing a point of view in this direction, 2. Be able to understand and interpret theoretical approaches in the field of communication, 3. Mass communicaiton theories and their comprehension and discussion to relation between the activities of professional communicators, 4. Use of information related to the fields of communication science, business management, marketing, sociology, organizational behavior, economics, political science, law, scientific research and cultural studies into public relations and advertising discipline, 5. Knowing all elements of marketing communication; strategy development, research, planning and application in issues advertisement, public relations, sales, direct marketing and e-communication, 6. Data compilation, application, analysis and interpretation of results, 7. Apply to the field and solve problems of basic behavioral sciences, 8. Ability to plan, define, model and solve related to public relations campaigns, 9. Understanding the interaction between public relations and management which is a business function, 10. Necessary research for a successful public relations application, definition of objectives, identifying target groups and corresponding messages to these, choosing the right councils and evaluating the results, 11. Related to advertising campaigns planning, definition, modelling and ability to solve, 12. Acquire and use managerial skills in the advertising sector, 13. Media research, planning and purchasing knowledge and skills, 14. Design and implement to the advertisement materials for various advertisement channels
3) 1. Make active presentations using appropriate announcement texts and visual aids for speeches and meetings; be able to express oneself and present a project, 2. Working as a team member and taking responsibility, 3. Resolve possible crises in institutions by assessing political, economic and technological all developments that will affect the field of public relations and to produce parallel strategies to the new situation, 4. Recognizing, understanding and designing elements of successful corporate communication, 5. Supply the stated or felt requirements, public relations services development in accordance with accepted professional standards, 6. Apply creative thinking methods and techniques,
4) 1. Comprehending media literacy skills in the news taking process, 2. Comprehension of conceptual connections between public relations, advertising and politics, 3. Having knowledge and interpretation about the periodical processes of advertising, 4. Identify market research required for advertisement implementations and be able to evaluate in terms of advertising,
5) 1. Ability to follow the development of education, science and technology and to recognize and describe the interaction of these elements with communication processes, 2. Applying to public relations, advertising and communication fields following new methods and technologies, 3. To use information communication technologies strategically within advertising and marketing, 4. To be able to comprehend and use contemporary techniques and software in the field of visual design, 5. To be able to follow national and international the contemporary problems, threads in the field of advertising, 6. To create a true dialectic mental, psychological and moral conditions with the Public Relations practices and acknowledging that the parties have the right to disclose their own situation and views, 7. Take care of the truth in Public Relations practices, to disseminate of information that is not based on sustainable and preconceived facts, 8. In Public Relations messages prepared for the promotion of products with regard to young people and children, they will damage their trust feelings, taking care to avoid no content that will affect psychological and physical weaknesses, 9. When practicing their profession, take care to ensure fair representation of the views of all interested parties, 10. Respecting the principle of confidentiality of confidential information that can be obtained by professions, 11. Pay attention to the fact that communication by their profession is based on open, correct, bi-directional and fully informed. 12. Where it is necessary to compete in a personal or institutional level, disuses the personal / institutional links that would unfairly affect competition; secondary undertaken tasks etc. as it will serve this purpose, 13. To prevent discrimination and promote the development of positive discrimination in intra-agency communication, 14. Supporting precautionary approaches to environmental problems in the business world, 15. To support all kinds of activities and formation that will increase environmental responsibility, 16. To support the development and diffusion of environmental friendly technologies,
6) 1. Understand social organizations and institutions, family, religious institutions and their relationship with communication, 2. Carry out public relations and advertising practices based on a common and broad knowledge base, academic studies, researchs, ethical principles and performance auditing, 3. To know and understand the quality concept in public relations and advertisement, 4. In Turkey and in the world of brand management strategy evaluation, implement brand strategies and analyze various campaigns, 5. Targeting to receive a quality certificate, performance audit and to apply continuously systems to improve the quality, 6. Applying the Public Relations profession not only to the institution but also to oversee the benefit of collecting, 7. Identify messages that are appropriate for the target audience in the advertisement and choosing the right councils and evaluating the results, 8. To be able to interpret legal regulations intented for communication and advertisement field, 9. To recognize the basic principles of concord, manage the processes of concord or to work get a job in these processes, 10. Recognition of ethical principles in the International Advertising Practice Guidelines; in this respect, advertising applications integrity, honesty, social responsibility, protection of children and young people, respect for personal rights, sensitivity to health and environment, to be able to evaluate in terms of subjects such as the protection of the consumer, 11. To design, plan, implement and evaluate communication activities with the belief that all individuals should benefit from the rights arising from the Universal Declaration of Human Rights, 12. Protecting and respecting human dignity in communication activities, ensuring that everyone has their own judgment, 13. Under all conditions, in public relations practies, to behove in shape of protecting mutuall interests are served both by this assocation and by this assocation of public societies, 14. Performing public relations and advertising profession so as not to damage the public interest, 15. Observing that the communication they establish by aiming to create mutual understanding during their professional activities is not harmful attribution to the cultural values and beliefs of society in terms of both legal and ethical, 16. Acting in harmony with articles the Idea and Artworks Law during the works, 17. Do not accept tasks that are contrary to the principles of professional ethics, 18. Work to protect and upgrade the reputation and prestige of the profession, 19. Do not be in comments and behaviors that would damage the reputation of your colleagues, 20. Respect for the Press Professional Principles with the freedom of the media to receive information and to inform the public, 21. The blogs, forums, video and photo sharing sites and similiar social media tools are enriching in the sense of changing and reflecting public opinion therefore in those channels professional activities the identity of the representatives in these meetings in terms of transparency principle, 22. Do not mislead public opinion or its representatives, 23. Do not use blackmail, bribe and repression, 24. As a public relations expert, do not sign a contract with a client or employer that guarantees quantitative results, 25. Not to be included in the initiatives and commitments in feature that are contradictory to social rules, dishonest, damage human dignity and character, 26. To promote and respect human rights declared in the business world, 27. Not being complicit of human rights violations in the business world, 28. To oppose all kinds of child labor, 29. Fighting corruption in the business world, 30. To struggle with corruption in the business world, 31. To carry out professional practices in order to not violate the ethical principles in purview public relations and advertising.

Learning Activity and Teaching Methods

Expression
Reading
Homework
Q&A / Discussion

Assessment & Grading Methods and Criteria

Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 15 45
Homework Assignments 15 45
Midterms 15 45
Final 15 45
Total Workload 180