Public Relations And Advertising | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MHIT114 | ||||||||
Course Name: | Medya, Kültür ve Toplum | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. ARZU KARAKURT KARABULUT | ||||||||
Course Lecturer(s): |
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Course Assistants: |
Course Objectives: | The media helps to examine the facts for better understanding of their impact on individuals and society. While he was doing this as a priority “communication” between when we take a look to the topic of relationships is dominated by the principle of reciprocity. This issue could be regarded as a social interaction event. So, while examining the media effects the characteristics of both the sender and recipient must be taken into account. The potential of the media effects, effects of these types of degrees and intensities is determined by many factors. Individuals considering the size of the subject, the audience, the social background, age, gender, profession, lifestyle, life, perception, mental properties, and intelligence, personality, religious beliefs, and other individual characteristics, such as many factors may be involved. Regarding individuals to be considered, all these social and psychological characteristics of the media type of the effect this will have on individuals, to a certain extent plays a role to shape and determine the severity. At this point media, culture and society came together and this result strengthens and shapes. |
Course Content: | • Media, culture and society examines the structure of. • Recognizes the impact of the media on individuals and society. • Realizes a powerful effect on the media of communication. • The media of the potential impact/severity can distinguish. • Examines the social background of media audiences. • Message gondergesel symbolic and define functions. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Distribute the course Information Sheet • Explanation of course content • Information about exams will be given. • Applications to be made within the period of explanation. • Giving information about how to evaluate the lesson. | |
2) | • The definition of the media • Cultural definition Society • definition of • The effects of media on individuals and society | |
3) | • Communication • Media | |
4) | • Media • Message • Audience-The Audience | |
5) | • Media • The influence of the media • 3 main categories of klapper | |
6) | • Change and transformation • Trivial changes • Strengthening | |
7) | • Long-term affects and thought out in advance • Long-lasting but non-intentional effects • Short-term affects and thought out in advance • Short-term effects, but unintentional | |
8) | • The effects of media on individuals and society | |
9) | • Determination of student status • Is not understood, and review of the major topics in | |
10) | • The media, the wider public services in terms of Education • Socialization • Cultural media which is an important part of the production system | |
11) | Learning • Survival • Development • Transfer | |
12) | Cultural production of the community to be a part of the system • Hars ( Culture) the importance of the word • The importance of the mass media | |
13) | Content analysis • Studies the behavior of Conviction | |
14) | Content analysis • Studies the behavior of Conviction | |
15) | EXAM |
Course Notes / Textbooks: | Noam CHOMSKY, Medya Denetimi, Everest Yayınları, 2014 Ceyda Aydede, Medya ve Halkla İlişkiler, Rota Yayınları, 2011 Hasan Yalçın, Medyamızın Halleri, Kaynak Yayıncılık, 2010 |
References: | İnternet |
Learning Outcomes | 1 |
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Program Outcomes | |||
1) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||
2) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | |||
3) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||
4) - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Having gained knowledge of lifelong learning - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | 5 |
2) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. | 5 |
3) | - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 5 |
4) | - Be able to carry out a basic level of work independently of the field. - Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. - Carrying out activities for the development of employees under the responsibility of a project. | 5 |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Group study and homework | |
Reading | |
Homework | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Individual Project | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 42 | 588 |
Application | 1 | 3 | 3 |
Presentations / Seminar | 1 | 3 | 3 |
Project | 1 | 3 | 3 |
Final | 1 | 1 | 1 |
Total Workload | 598 |