Week |
Subject |
Related Preparation |
1) |
Meeting And Contemporary Trends: New Facts Of The New World. |
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2) |
Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips / |
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3) |
Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People? |
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4) |
Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others |
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5) |
Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact |
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6) |
Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media? |
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7) |
Midterm. |
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8) |
Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects? |
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9) |
Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp. |
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10) |
Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper. |
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11) |
Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes? |
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12) |
Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company? |
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13) |
Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths. |
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14) |
Final Exam. |
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Program Outcomes |
Level of Contribution |
1) |
Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models. |
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2) |
Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. |
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3) |
Explain the evolution of financial markets and institutions in a historical context and define how they operate. |
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4) |
Recognise the basic principles and regulations in the financial sector. |
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5) |
Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures. |
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6) |
Recognise, interpret and discuss the current economic issues both at the national and global levels. |
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7) |
Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication. |
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8) |
Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. |
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9) |
Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
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