New Media | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD216 | ||||||||
Course Name: | Tv Yayıncılığında Dijital Medya | ||||||||
Course Semester: |
Spring |
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Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. DİNÇER KARACA | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | In the light of developing social, economic and technological developments, the function, responsibilities and ethical aspects of digital media are gaining more and more importance. What kind of a mission should the media develop in the new period and what should be considered? |
Course Content: | The events on digital platforms, examination of cases, expansions and analysis within the theoretical framework. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Meeting And Contemporary Trends: New Facts Of The New World. | . |
2) | Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips / | . |
3) | Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People? | . |
4) | Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others | . |
5) | Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact | . |
6) | Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media? | . |
7) | Midterm. | . |
8) | Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects? | . |
9) | Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp. | . |
10) | Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper. | . |
11) | Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes? | . |
12) | Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company? | . |
13) | Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths. | . |
14) | Final Exam. | . |
Course Notes / Textbooks: | Teyit.org, Dunyahalleri, Bbcturkce, Dwturk, euronews, bianet.org, |
References: | none |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | ||||||
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | ||||||
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | ||||||
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | ||||||
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | ||||||
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | ||||||
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. | |
2) | 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. | |
3) | 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. | |
4) | 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. | |
5) | 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. | |
6) | 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation |
Expression | |
Individual study and homework | |
Lesson | |
Reading | |
Homework | |
Project preparation | |
Technical Tour | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Observation | |
Individual Project | |
Presentation | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 16 | 96 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 173 |