Sport Management | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MSPY205 | ||||||||
Course Name: | Spor Pazarlaması | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. SERKAN ALPYAGİL | ||||||||
Course Lecturer(s): |
Öğr.Gör. SERKAN ALPYAGİL |
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Course Assistants: |
Course Objectives: | To inform students about general marketing, sports marketing and dimensions. |
Course Content: | Scientific definition of marketing which is one of the functions of the operator is made and its place and importance is conveyed in the management of the enterprise. In this course, marketing concept, elements of marketing mix, ways of reaching consumer and consumer, marketing planning are given with basic contents. In addition, the definition of Sports Marketing concept, history, sports marketing techniques in the production of goods and services and applications, and its relationship with other disciplines and sports marketing world and include applications and developments in Turkey. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Course description, purpose and contents / Developments in marketing understanding | |
1) | ||
2) | Elements of modern marketing understanding | |
3) | Organizational growth strategies / Competitive marketing strategies | |
4) | Marketing Information System / Marketing Research and Progress | |
5) | Consumer Behavior | |
6) | Commodity Decisions | |
7) | Price Decisions / Distribution Decisions / Decision of Retention | |
8) | Midterm Exam | |
9) | Dimensions of Sports Marketing / Sports Marketing in Terms of Social Marketing | |
10) | Features of Sports Services | |
11) | Comparison of public and private sector services: | |
12) | Sport Marketing / Sports Marketing, Sports Marketing | |
13) | Factors Affecting Sport Claims | |
14) | Marketing Plan for Common Sports Programs | |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Pazarlama, İlkeler-Yönetim-Örnek Olaylar Prof Dr. Cemal Yükselen ©1998 | Detay Yayıncılık | Published: 2008 ISBN 978-975-8326-68-6 |
References: | Mor İneğin Akıllısı Prof Dr. Arman Kırım ©2005 | Sistem Yayıncılık | Published: 2007 ISBN 978-975-322-308-0 |
Learning Outcomes | 1 |
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Program Outcomes | |||||
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education. | |||||
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, and to develop evidence-based solutions by using basic knowledge and skills acquired in the field. | |||||
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. To be able to share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor the information in the field and communicate with colleagues. To be able to use the information and communications technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | |||||
4) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. Be able to direct their study to an advanced level of education or to a profession at the same level. Life-long learning to be conscious. | |||||
5) To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||||
6) Be able to carry out a basic level of work independently of the field. Taking responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education. | 3 |
2) | To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, and to develop evidence-based solutions by using basic knowledge and skills acquired in the field. | 5 |
3) | To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. To be able to share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor the information in the field and communicate with colleagues. To be able to use the information and communications technologies with the computer software at least at the European Computer Use License Basic Level required by the field. | 5 |
4) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. Be able to direct their study to an advanced level of education or to a profession at the same level. Life-long learning to be conscious. | 4 |
5) | To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 5 |
6) | Be able to carry out a basic level of work independently of the field. Taking responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. | 5 |
Expression | |
Lesson | |
Reading | |
Homework | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 42 | 588 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 590 |