Learning Outcomes |
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1 - Knowledge |
Theoretical - Conceptual |
1) Understanding the basic concepts related to brand management and brand communication in both traditional media and new media; To be able to explain basic concepts such as branding, positioning, brand identity and personality, brand equivalence, brand communication strategies.
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2 - Skills |
Cognitive - Practical |
1) In the light of the basic information about brand communication, to be able to create and implement brand strategies, to identify brand needs with the right market and target audience analysis, to prepare brand identity processes, to design campaigns for different needs of the brand.
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3 - Competences |
Communication and Social Competence |
1) With the pre-acceptance that brands are also living and transforming assets, to build brand personalities with an understanding that is beneficial to the society and sensitive to social problems, to carry out studies on social responsibility awareness.
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Learning Competence |
1) In the strategies and campaigns developed for brand communication, to benefit from different areas of communication discipline, to develop and manage brand communication with a multidisciplinary approach.
Define and use common social sciences and communication terminology and concepts used in brand management.
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Field Specific Competence |
1) To be able to follow scientific literature in the field of brand communication and contribute to this literature, to develop awareness on the necessity of lifelong learning and professional ethical responsibility.
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Competence to Work Independently and Take Responsibility |
1) To be able to conduct an independent research on brand communication or management, to defend these research findings in seminars and conferences.
To be able to plan and manage activities for the development of employees under the responsibility of developing a brand communication strategy within the framework of a project.
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