Nursing | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD411 | ||||||||
Course Name: | Marka İletişimi | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi AYŞE NAZLIHAN BEŞİKTAŞ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi FATMA YONCA TUNÇ |
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Course Assistants: |
Course Objectives: | To comprehend the nature of the brand concept and the important role of the strategic management of this concept in the survival of the businesses around competitive marketing, To gain familiarity with the theory and applications at every stage of the process of brand application and the ability to apply / measure information about the process in which this concept is created, measured and managed. |
Course Content: | Brand components, brand types, brand creation, name, symbol and slogan, brand identity and positioning, person brand concept, storytelling, brand campaigns. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Brand and brand management. | |
2) | Consumer-based brand presence | |
3) | Brand positioning and values. | |
4) | Selection of brand elements for the establishment of brand assets. | |
5) | Designing marketing programs for the establishment of brand assets. | |
6) | Integrated marketing communication for establishing brand presence. | |
7) | Benefiting from the secondary brand information for establishing brand presence. | |
8) | Midterm Exam. | |
9) | Measurement and interpretation of brand performance. | |
10) | Design and implementation of marking strategies. | |
11) | Naming of new products entering the market and brand expansion. | |
12) | Time management of the brand. | |
13) | Management within the geographical boundaries and market segments of the brand. | |
14) | An overview of the course. |
Course Notes / Textbooks: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
References: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
Learning Outcomes | 1 |
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3 |
4 |
5 |
6 |
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Program Outcomes | ||||||||||
1) It can manage nursing care in accordance with ethical principles and laws. | ||||||||||
2) Can transfer theoretical knowledge to nursing applications. | ||||||||||
3) Have basic psychomotor skills of nursing. | ||||||||||
4) Having basic psychomotor skills of your nursing. | ||||||||||
5) Individuals, families and the community have the knowledge to perform nursing roles and functions in meeting the health care needs. | ||||||||||
6) It can contribute to the formation of health policies. | ||||||||||
7) Can take responsibility as individual and team member in nursing applications. | ||||||||||
8) It can use health information systems in the maintenance. | ||||||||||
9) To have general cultural knowledge required to be a contemporary individual and a professional member. | ||||||||||
10) To be able to carry out projects and activities by cooperating among the sectors in social awareness consciousness. | ||||||||||
11) Using a foreign language, you can follow the information in the field and communicate with your foreign colleagues. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | It can manage nursing care in accordance with ethical principles and laws. | 3 |
2) | Can transfer theoretical knowledge to nursing applications. | 3 |
3) | Have basic psychomotor skills of nursing. | 2 |
4) | Having basic psychomotor skills of your nursing. | 2 |
5) | Individuals, families and the community have the knowledge to perform nursing roles and functions in meeting the health care needs. | 2 |
6) | It can contribute to the formation of health policies. | 2 |
7) | Can take responsibility as individual and team member in nursing applications. | 3 |
8) | It can use health information systems in the maintenance. | 2 |
9) | To have general cultural knowledge required to be a contemporary individual and a professional member. | 3 |
10) | To be able to carry out projects and activities by cooperating among the sectors in social awareness consciousness. | 4 |
11) | Using a foreign language, you can follow the information in the field and communicate with your foreign colleagues. | 2 |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Group project | |
Presentation | |
Reporting | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 16 | 96 |
Final | 1 | 3 |
Total Workload | 144 |