| Business Administration (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | FNCE211 | ||||||||
| Course Name: | Managerial Economics | ||||||||
| Course Semester: | Fall | ||||||||
| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Course Requisites: | |||||||||
| Does the Course Require Work Experience?: | No | ||||||||
| Type of course: | Faculty Elective | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Prof. Dr. FATMA ÇİĞDEM ÇELİK | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
| Course Objectives: | • Develop a clear understanding of the economic method in managerial decision making • Illustrate the central decision problems managers face and to provide the economic analysis they need to guide these decisions • Acquire a framework for understanding the nature of the firm as an integrated whole as opposed to a loosely connected set of functional departments |
| Course Content: | Demand and supply; estimating and forecasting demand, production, costs; estimating and forecasting costs; market equilibrium; perfect competition; monopoly; monopolistic competition; monopsony; oligopoly; pricing strategies; uncertainty; asymmetric information and organizational design; externalities. |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | Introduction and Goals of the Firm | YOK |
| 2) | Fundamental Economic Concepts | McGuigan, J. R., Moyer, R. C. and Harris, F. H. B.: Managerial Economics: Applications, Strategy, and Tactics, 14th ed., Cengage, 2017. ISBN-10: 1305506383 ISBN-13: 9781305506381 |
| 3) | Talep Analizi | READİNG |
| 4) | Demand Analysis | READİNG |
| 5) | Production Economics | READING |
| 6) | Production Economics | READING |
| 7) | Cost Analysis | READING |
| 8) | Cost Analysis | READING |
| 9) | Applications of Cost Theory | READING |
| 10) | Prices, Output, and Strategy: Pure and Monopolistic Competition | READING |
| 11) | Price and Output Determination: Monopoly and Dominant Firms | READING |
| 12) | Price and Output Determination: Oligopoly | READİNG |
| 13) | Pricing Techniques and Analysis | READING |
| 14) | Government Regulation | READING |
| 15) | FINAL EXAM (ALL CHAPTERS) | NONE |
| Course Notes / Textbooks: | J. R., Moyer, R. C. and Harris, F. H. B.: Managerial Economics: Applications, Strategy, and Tactics, 14th ed., Cengage, 2017. ISBN-10: 1305506383 ISBN-13: 9781305506381 |
| References: | J. R., Moyer, R. C. and Harris, F. H. B.: Managerial Economics: Applications, Strategy, and Tactics, 14th ed., Cengage, 2017. ISBN-10: 1305506383 ISBN-13: 9781305506381 |
| Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||
| 1) To be able to explain the basic concepts and basic theories of the business discipline | |||||||||
| 2) Ability to collect and analyze quantitative and qualitative data in the field of business administration using appropriate tools and analytical techniques, and to develop solution suggestions by interpreting the results. | |||||||||
| 3) To be able to understand the impact of technological developments, especially information technologies, on business processes and to develop technological solutions. | |||||||||
| 4) To use critical and creative thinking skills by analyzing the changing needs of the dynamic business world; to evaluate entrepreneurial opportunities, to manage change and to lead these processes. | |||||||||
| 5) To be able to act with a sense of leadership and responsibility by taking an active role in team work and business projects; to be able to communicate and collaborate effectively in different cultural environments, being aware of individual and cultural diversity. | |||||||||
| 6) Being able to use a foreign language effectively in the business world | |||||||||
| 7) To be able to adopt personal, professional and social ethical standards, to make ethical evaluations in business practices and to understand the importance of ethical behavior. | |||||||||
| 8) To be able to evaluate the economic, environmental and social impacts of businesses within the framework of sustainability. | |||||||||
| 9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
| 10) To be able to follow current economic, social and sectoral developments; to analyze the possible effects of these developments on businesses and to evaluate them in business decisions. | |||||||||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to explain the basic concepts and basic theories of the business discipline | |
| 2) | Ability to collect and analyze quantitative and qualitative data in the field of business administration using appropriate tools and analytical techniques, and to develop solution suggestions by interpreting the results. | |
| 3) | To be able to understand the impact of technological developments, especially information technologies, on business processes and to develop technological solutions. | |
| 4) | To use critical and creative thinking skills by analyzing the changing needs of the dynamic business world; to evaluate entrepreneurial opportunities, to manage change and to lead these processes. | |
| 5) | To be able to act with a sense of leadership and responsibility by taking an active role in team work and business projects; to be able to communicate and collaborate effectively in different cultural environments, being aware of individual and cultural diversity. | |
| 6) | Being able to use a foreign language effectively in the business world | |
| 7) | To be able to adopt personal, professional and social ethical standards, to make ethical evaluations in business practices and to understand the importance of ethical behavior. | |
| 8) | To be able to evaluate the economic, environmental and social impacts of businesses within the framework of sustainability. | |
| 9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |
| 10) | To be able to follow current economic, social and sectoral developments; to analyze the possible effects of these developments on businesses and to evaluate them in business decisions. |
| Field Study | |
| Individual study and homework | |
| Lesson | |
| Group study and homework | |
| Lab | |
| Project preparation |
| Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
| Oral Examination | |
| Homework | |
| Individual Project |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Study Hours Out of Class | 16 | 64 |
| Project | 1 | 12 |
| Homework Assignments | 6 | 12 |
| Quizzes | 4 | 2 |
| Midterms | 1 | 15 |
| Final | 1 | 22 |
| Total Workload | 175 | |