Techonology of Pathology Laboratory | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | SKI201 | ||||||||
Course Name: | Sağlık Hizmetlerinde Pazarlama | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. BÜLENT DERSE | ||||||||
Course Lecturer(s): |
Ar.Gör. ATEŞ EROL Dr.Öğr.Üyesi HATİCE SEMRİN TİMLİOĞLU İPER |
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Course Assistants: |
Course Objectives: | The purpose of this course is to; The advantages of marketing activities in health institutions; In the classic marketing mix elements as well as in health-care personnel of the extended marketing mix, implementing, evaluating and controlling; health care purchasing behavior of buyers and decision-making processes; factors affecting the satisfaction of the consumers, the marketing strategy for corporate image transmission development for health services is to inform about the basic principles for the development. |
Course Content: | General characteristics of services and aspects that differentiate health services, definition of health, production factors in health services, relationship between health market and economic system, health and illness economy, value production in health services. Definition of the market, the conditions required for the realization of the marketing, the emergence of demand and the types of demand, the evolution of the understanding of marketing, the environmental aspects of the healthcare business and its effects on marketing practices. Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, healthcare applications. Customer orientation, hierarchy of interaction between the healthcare provider and its patients, customer orientation value matrix, how to be more customer oriented, ways to make a difference. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | General introduction and review of the topics to be covered during the semester | Non |
2) | Evolution of Marketing and Healthcare Marketing | |
3) | Service marketing and the role of marketing in health care | |
4) | Consumer behavior | |
5) | Marketing information system and marketing research | |
6) | Market segmentation and target market selection | |
7) | Growth strategies | |
8) | Strategic Marketing Planning | |
9) | Marketing mix elements in healthcare marketing | |
10) | Pricing, distribution, promotion in healthcare marketing | |
11) | New approaches in healthcare marketing: Relationship marketing and customer relationship management | |
12) | Consumer behavior in health care | |
13) | Marketing ethics | |
14) | Branding and Brand Management |
Course Notes / Textbooks: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||||||
1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on health qualifications gained at secondary education level. | ||||||||||||||
2) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level | ||||||||||||||
3) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field | ||||||||||||||
4) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication | ||||||||||||||
5) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals | ||||||||||||||
6) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level | ||||||||||||||
7) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge | ||||||||||||||
8) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs | ||||||||||||||
9) Direct the education received to a higher education level in the same field or to an occupation in the same level | ||||||||||||||
10) Gain awareness of lifelong learning | ||||||||||||||
11) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field | ||||||||||||||
12) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security | ||||||||||||||
13) Conduct studies at basic level within the field independently | ||||||||||||||
14) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field | ||||||||||||||
15) Conduct activities towards the development of subordinates within a project |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on health qualifications gained at secondary education level. | |
2) | Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level | |
3) | Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field | |
4) | Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication | |
5) | Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals | |
6) | Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level | |
7) | Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge | |
8) | Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs | |
9) | Direct the education received to a higher education level in the same field or to an occupation in the same level | |
10) | Gain awareness of lifelong learning | |
11) | Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field | |
12) | Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security | |
13) | Conduct studies at basic level within the field independently | |
14) | Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field | |
15) | Conduct activities towards the development of subordinates within a project |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Homework | |
Report Writing |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation | |
Reporting | |
Bilgisayar Destekli Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 2 | % 30 |
Final | 1 | % 50 |
Paper Submission | 1 | % 20 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 6 | 3 | 18 |
Presentations / Seminar | 8 | 3 | 24 |
Paper Submission | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |