Week |
Subject |
Related Preparation |
1) |
What Is Accident, Neglect And Risk? |
Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) |
Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / |
Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir?
Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke /
Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) |
How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / |
Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu
Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) |
Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies |
|
5) |
Crisis Management and Unpredictable Human Behaviors |
Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) |
Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis |
Lessons from Crises: Oil Companies and 'Niger Delta |
7) |
Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation |
Case Study: Exxon Valdez accident.
Case Analysis: Boeing's Successful Crisis Management. |
8) |
Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses |
Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) |
All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips |
Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) |
Crises and New Consumer Concept |
Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) |
Crisis Process and Changing Leadership |
Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) |
Crisis Management And Uncertainty |
Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) |
Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. |
|
14) |
New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
|
|
Program Outcomes |
Level of Contribution |
1) |
1- Has knowledge about art culture and aesthetic issues.
2-Has knowledge about art history which is specific to the field of art concerned.
3-Knowledge of art and design materials.
4-Has knowledge about art and design methods and techniques.
5-Has knowledge about legal regulations and procedures in the field of art concerned.
6-Has knowledge about the interdisciplinary interaction with which the related art field is related.
7-Has knowledge about research methods.
8- Has knowledge about methods of artistic criticism.
9-Knowledge of art and science ethics. |
2 |
2) |
1-Provides theory and application integrity.
2. Uses methods and techniques related to the field of art.
3-Evaluates the interaction of the subdisciplines within the field of art.
4-Based on the analysis has the ability to interpret.
5-Develops multi-dimensional perception, thinking, designing, practicing ability.
6-Concrete sensory perception. |
3 |
3) |
1-Works alone, independently and / or within the group, compatible and productive.
2- It takes place actively in project processes.
3-Share the original works about the field with the society and evaluate the results. |
2 |
4) |
To be able to evaluate advanced knowledge and skills in the field with a critical approach,
- Being able to identify and learn learning needs.
- Being able to develop a positive attitude about learning life. |
3 |
5) |
To be able to inform related persons and institutions about issues related to the field; to be able to transfer ideas and suggestions for solutions to problems in writing and verbally.
- To share ideas and suggestions for solutions to problems with experts and non-experts by supporting quantitative and qualitative data.
-To organize projects and activities for the social environment with social responsibility awareness and apply them.
- Can use a foreign language at least in the European Language Portfolio B1 General Level to monitor the information in the field and communicate with colleagues.
- To be able to use information and communication technologies with the computer software at least at the level of European Computer Use License Advanced level required by the field. |
4 |
6) |
- Be able to carry out an advanced study independently of the field.
- Being able to take responsibility as individuals and team members to solve complex and unforeseen problems encountered in field related applications.
- Planning and managing activities for the development of employees under their responsibility in a project framework. |
2 |
7) |
- To comply with social, scientific, cultural and ethical values in the process of collecting, interpreting, implementing and announcing results related to the field.
- The universality of social rights, social justice, quality culture and protection of cultural values and having adequate consciousness about environmental protection, occupational health and safety issues. |
3 |
8) |
Has knowledge of artistic criticism methods. |
3 |