FOREIGN TRADE(ENGLISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MFTR213 | ||||||||
Course Name: | Marketing Analysis | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. MÜRÜVVET AKAR | ||||||||
Course Lecturer(s): |
Öğr.Gör. MEHMET MURATOĞLU |
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Course Assistants: |
Course Objectives: | The aim of this course is to inform students of understanding business activities in the workplace in a different perspective. The students have to identify the relation between the strategy and workplace. |
Course Content: | • Classical Management • Neo-Classical Management • Modern Management • Quality Management • Empowerment • Strategic Management The Firm and its Problems • Information and Organization • Markets and Competitive Environment • Mission • Vision • Aim • Goal • Strategy • Tactic • Core Activities |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Discussion of Syllabus | |
2) | • Mission • Vision • Aim • Goal • Strategy • Tactic | lecture notes |
3) | • Explain the Activities of Business | lecture notes |
4) | • Classical Management • Neo-Classical Management • Modern Management | lecture notes |
5) | • Specific Types of Management | lecture notes |
6) | • Core Activities • Supportive Activities | lecture notes |
7) | • Strategic Management Process • Hierarchy and Staff • Pyramid of Management | lecture notes |
8) | midterm | lecture notes |
9) | • Leadership Types in Weber’s Classification | lecture notes |
10) | • SWOT Analysis • PEST Analysis • Market Types | lecture notes |
11) | • The Factors That are Lying in Business’ | lecture notes |
12) | • Micro Environment • Macro Environment | lecture notes |
13) | • National Environment • Strategic thinking | lecture notes |
14) | • Economic System • Government Policy • Porter’s 5 Force | lecture notes |
15) | final exam | lecture notes |
Course Notes / Textbooks: | Okuma materyali, ödev fotokopileri ile birlikte haftalık olarak verilecektir. Reading material will be given on weekly basis together with the assignment sheets |
References: | Modern İşletmecilik: İsmet Mucuk, Türkmen, İstanbul, 2015. Pazarlama Araştırmaları Ercan Gegez, Beta, 2018 |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||
1) Being knowledgeable in the field of foreign trade and knowing the various documents used | ||||||||||
2) Having basic knowledge about export and customs legislation | ||||||||||
3) Having the knowledge of associating foreign trade with logistics management | ||||||||||
4) To have knowledge about international trade organizations and European Union | ||||||||||
5) To have knowledge of foreign trade financing | ||||||||||
6) To have the practice of researching and reporting information with graduation Project | ||||||||||
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution | ||||||||||
8) To have basic knowledge in business administration and vision of international business | ||||||||||
9) To have knowledge about basic methods used in financial accounting | ||||||||||
10) Having effective communication skills in oral and written | ||||||||||
11) Use at least one foreign language as scientific language |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being knowledgeable in the field of foreign trade and knowing the various documents used | 2 |
2) | Having basic knowledge about export and customs legislation | 3 |
3) | Having the knowledge of associating foreign trade with logistics management | 1 |
4) | To have knowledge about international trade organizations and European Union | 3 |
5) | To have knowledge of foreign trade financing | 3 |
6) | To have the practice of researching and reporting information with graduation Project | 3 |
7) | Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution | 3 |
8) | To have basic knowledge in business administration and vision of international business | 2 |
9) | To have knowledge about basic methods used in financial accounting | 2 |
10) | Having effective communication skills in oral and written | 2 |
11) | Use at least one foreign language as scientific language | 2 |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 1 | 3 | 3 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 5 |