Foreign Trade | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MIKA105 | ||||||||
Course Name: | Uluslararası Pazarlamada Güncel Yaklaşımlar | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi EKİN AKDENİZ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi DİLEK YALÇIN |
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Course Assistants: |
Course Objectives: | This course provides students with up-to-date information on international marketing. |
Course Content: | This course provides students with up-to-date information on international marketing. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Give information about the course and give information about the course materials | course notes |
2) | • Understanding the Business and Economics Framework • Identify the concept of supply • Identify the Demand Concept | course notes |
3) | • Knowing the Form of Price • Comment on the Market Balance • Defining Competition in the Market | course notes |
4) | • AMA's Marketing Definition • CIM Marketing Definition | course notes |
5) | • Reviewing the Marketing Environment • Discussing the Macro Market • Addressing the Micro Market | course notes |
6) | • Introduction to International Markets | course notes |
7) | • Production Period • Product Period • Classic Marketing Period • Modern Marketing Period | course notes |
8) | mid term | |
9) | • Identify the Difference Between Consumer and Customer • Classification of Consumers • Understanding Consumer Behavior | course notes |
10) | • Quality Definition • Request Description • Requirements Definition • Definition of Expectations | course notes |
11) | • To teach Marketing Mix (4P) | course notes |
12) | • To teach marketing mix (7P) | course notes |
13) | • Comparing the Marketing Mix for Goods (4P) and the Marketing Mix to Service (7P) | course notes |
14) | review |
Course Notes / Textbooks: | Eğitmen notları |
References: | Eğitmen notları |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||
1) Being knowledgeable in the field of foreign trade and knowing the various documents used | ||||||||||
2) Having basic knowledge about export and customs legislation | ||||||||||
3) Having the knowledge of associating foreign trade with logistics management | ||||||||||
4) To have knowledge about international trade organizations and European Union | ||||||||||
5) To have knowledge of foreign trade financing | ||||||||||
6) To have the practice of researching and reporting information with graduation Project | ||||||||||
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution | ||||||||||
8) To have basic knowledge in business administration and vision of international business | ||||||||||
9) To have knowledge about basic methods used in financial accounting | ||||||||||
10) Having effective communication skills in oral and written | ||||||||||
11) Use at least one foreign language as scientific language |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being knowledgeable in the field of foreign trade and knowing the various documents used | 1 |
2) | Having basic knowledge about export and customs legislation | 2 |
3) | Having the knowledge of associating foreign trade with logistics management | 2 |
4) | To have knowledge about international trade organizations and European Union | 3 |
5) | To have knowledge of foreign trade financing | 3 |
6) | To have the practice of researching and reporting information with graduation Project | 4 |
7) | Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution | 5 |
8) | To have basic knowledge in business administration and vision of international business | 1 |
9) | To have knowledge about basic methods used in financial accounting | 3 |
10) | Having effective communication skills in oral and written | 3 |
11) | Use at least one foreign language as scientific language | 3 |
Expression | |
Individual study and homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Application |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 8 | 24 |
Presentations / Seminar | 7 | 21 |
Homework Assignments | 14 | 42 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 135 |