Banking and Insurance | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | MIKA105 | ||||||||
Course Name: | Uluslararası Pazarlamada Güncel Yaklaşımlar | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi EKİN AKDENİZ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi DİLEK YALÇIN |
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Course Assistants: |
Course Objectives: | This course provides students with up-to-date information on international marketing. |
Course Content: | This course provides students with up-to-date information on international marketing. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Give information about the course and give information about the course materials | course notes |
2) | • Understanding the Business and Economics Framework • Identify the concept of supply • Identify the Demand Concept | course notes |
3) | • Knowing the Form of Price • Comment on the Market Balance • Defining Competition in the Market | course notes |
4) | • AMA's Marketing Definition • CIM Marketing Definition | course notes |
5) | • Reviewing the Marketing Environment • Discussing the Macro Market • Addressing the Micro Market | course notes |
6) | • Introduction to International Markets | course notes |
7) | • Production Period • Product Period • Classic Marketing Period • Modern Marketing Period | course notes |
8) | mid term | |
9) | • Identify the Difference Between Consumer and Customer • Classification of Consumers • Understanding Consumer Behavior | course notes |
10) | • Quality Definition • Request Description • Requirements Definition • Definition of Expectations | course notes |
11) | • To teach Marketing Mix (4P) | course notes |
12) | • To teach marketing mix (7P) | course notes |
13) | • Comparing the Marketing Mix for Goods (4P) and the Marketing Mix to Service (7P) | course notes |
14) | review |
Course Notes / Textbooks: | Eğitmen notları |
References: | Eğitmen notları |
Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||
1) Banking and define concepts related to the insurance profession. Banking and express numerical methods on insurance. | |||||
2) Banking and insurance companies is to apply numerical methods for using the necessary computer programs. | |||||
3) They can use a foreign language in oral and written communication and technology. | |||||
4) Banking and insurance companies is to use theoretical and practical knowledge about learning. Continuously monitors technological developments related to the field. | |||||
5) Data on the banking and insurance sectors can analyze and interpret. Followed by banking and insurance also related disciplines. They can offer suggestions to the sector's problems. | |||||
6) Banking prepare and execute the insurance-related projects. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Banking and define concepts related to the insurance profession. Banking and express numerical methods on insurance. | |
2) | Banking and insurance companies is to apply numerical methods for using the necessary computer programs. | |
3) | They can use a foreign language in oral and written communication and technology. | |
4) | Banking and insurance companies is to use theoretical and practical knowledge about learning. Continuously monitors technological developments related to the field. | |
5) | Data on the banking and insurance sectors can analyze and interpret. Followed by banking and insurance also related disciplines. They can offer suggestions to the sector's problems. | |
6) | Banking prepare and execute the insurance-related projects. |
Expression | |
Individual study and homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Application |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 8 | 24 |
Presentations / Seminar | 7 | 21 |
Homework Assignments | 14 | 42 |
Midterms | 1 | 3 |
Final | 1 | 3 |
Total Workload | 135 |