Week |
Subject |
Related Preparation |
1) |
Presentation about the course and provides information about the course materials |
course notes |
2) |
• Explaining the value chain
• Explaining the Basic Activities in the Value Chain
• Explaining the Support Activities in the Value Chain
• Positioning Marketing in the Value Chain
• Handling Generic Strategies |
course notes |
3) |
• Definition of Marketing and Related Concepts
• AMA's Marketing Definition
• CIM Marketing Definition |
course notes |
4) |
• Description of Goods
• Service Description
• Product description
• Differences Between Marketing and Sales |
course notes |
5) |
• Establishing a Balance between Production and Marketing
• Determining the Effect of Finance Function on Production
• Determining the Effect of Finance Function on Marketing
• Understanding the Marketing Department's Position in the Organization |
course notes |
6) |
• Establishing a Balance between Production and Marketing
• Determining the Effect of Finance Function on Production
• Determining the Effect of Finance Function on Marketing
• Understanding the Marketing Department's Position in the Organization |
course notes |
7) |
• Evaluation of Project Concept |
course notes |
8) |
mid term |
|
9) |
• Planning of Operational Processes |
course notes |
10) |
• Basic Factors
• Personal Factors
• Social Factors
• Cultural Factors
• Economic Factors
• Psychological Factors
• Other Factors |
course notes |
11) |
• Addressing the Planning Process |
course notes |
12) |
• Identification of the problem
• Alternative Development
• Criteria Development
• Select
• Decision Making |
course notes |
13) |
• Focusing on Customer Concept and Concentrating on Customer Relations |
course notes |
14) |
review |
|
|
Program Outcomes |
Level of Contribution |
1) |
Being knowledgeable in the field of foreign trade and knowing
the various documents used |
5 |
2) |
Having basic knowledge about export and customs legislation |
3 |
3) |
Having the knowledge of associating foreign trade with logistics management |
3 |
4) |
To have knowledge about international trade organizations and European Union |
2 |
5) |
To have knowledge of foreign trade financing |
2 |
6) |
To have the practice of researching and reporting information with graduation Project |
3 |
7) |
Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution |
4 |
8) |
To have basic knowledge in business administration and vision of international business |
4 |
9) |
To have knowledge about basic methods used in financial accounting |
3 |
10) |
Having effective communication skills in oral and written |
3 |
11) |
Use at least one foreign language as scientific language |
2 |